Reputation & Trust Building
Helping you manage risks, build a resilient reputation, and cultivate thick trust with your most important stakeholders.
We develop insights, strategies, and action plans that equip decision-makers with the confidence to lead a sustainable and equitable future.
An organization’s success is increasingly dependent upon its reputation: the collective perception of stakeholders shaped by past actions, behaviors, and impact.
At GlobeScan, we focus on building Thick Trust, a deep form of trust that goes beyond surface-level perceptions and serves as the foundation for enduring reputations, protecting and creating value for your business.
What this delivers to you:
- Enhance Brand Equity: Drive long-term brand value and competitive advantage through integrated performance and communications that showcase the strength of your intangible assets.
- Manage Risk: Maintain stakeholder support and weather challenges by fostering a reputation-minded culture.
- Secure License to Operate & Grow: Demonstrate leadership on societal issues to earn stakeholder trust, supporting sustainable growth and innovation.
- Influence the Future: Leverage a strong reputation to shape your business context, opening doors to effective advocacy, impactful partnerships, and strategic collaborations.
WHY GLOBESCAN
We are uniquely positioned to help you build a resilient reputation and Thick Trust.
Thick Trust and 360° Reputation Approach
Our proprietary methodology goes beyond surface-level perceptions, focusing on deep stakeholder trust and a comprehensive, enterprise-wide view of reputation, ensuring you are protected and positioned for long-term value creation.
Bespoke Solutions for Every Organization
We recognize that every company, sector, and stakeholder landscape is unique. Our measurement and tracking tools are custom-designed for your specific context, delivering insights and strategies tailored to your needs.
Corporate Affairs Expertise
We know the Corporate Affairs function inside and out. Through our partnership with Oxford University on our joint annual Corporate Affairs Survey, we understand your realities and can provide targeted, actionable support that helps you navigate complexity and deliver results.
OUR OFFERINGS
We offer two main services tailored to your needs:
Reputation Review
A focused assessment of your organization’s current reputation challenges and opportunities using existing reputation data and light-touch primary research.
We leverage existing insights, AI-enhanced stakeholder personas, and internal engagements to develop a reputation framework and actionable strategy for moving forward.
Ideal for organizations seeking a rapid, cost-effective reputation health check and strategic direction.
360° Reputation Diagnostic
A bespoke, comprehensive evaluation of your organization’s reputation through in-depth quantitative research with your stakeholders.
This leads to a robust action plan for the Corporate Affairs function to drive reputation management across the enterprise, including embedding KPIs into scorecards, governance, and reporting.
Designed for organizations seeking a holistic, data-driven approach to reputation management and long-term value creation.
OUR INSIGHTS
These insights draw on GlobeScan’s research into trust, reputation, and societal expectations that informs our reputation and trust‑building work.
Building Trust through Listening: Lessons from the Marine Stewardship Council’s Global Stakeholder Consultation
From Fragility to Thick Trust Report
