Thought Leadership & Advocacy

Helping you influence policy, shape culture, and advance systems change through evidence‑based advocacy.

Driving systemic change starts with strong ideas and bold voices.

Through credible insights and engaging storytelling, thought leadership and advocacy enable organizations to shape conversations, influence decisions, and lead on issues that matter.

What this delivers to you:

  • Shape public discourse: Influence cultural and policy conversations with credible, evidence-led insights.
  • Drive policy change: Inform and influence regulatory environments to support goals and commitments.
  • Mobilize action: Inspire partners, stakeholders, and society to act on shared priorities.
  • Demonstrate leadership: Position organizations as trusted voices on critical issues.

WHY GLOBESCAN

We are uniquely positioned to help you influence and mobilize for real change.

Evidence-led creativity

We go beyond conventional analysis by designing and delivering new, value-adding primary research. This enables our clients to lead with fresh, credible insights that drive agendas forward and set them apart in their sector.

Stakeholder centricity

Our strategies are shaped by a deep understanding of the stakeholder ecosystem. We actively engage and integrate the perspectives of those you seek to influence or activate, ensuring every initiative is relevant, trusted, and impactful.

Convening for impact

We don’t just advise, we bring people together. We facilitate high-impact dialogues, partnerships, and coalitions, amplifying your thought leadership and advocacy to achieve the outcomes that matter.

OUR OFFERINGS

We offer a comprehensive suite of services designed to address diverse client needs. Our approach integrates rigorous social science methodologies with advanced analytics and AI-driven insights.

Thought Leadership
Platforms

Developing platforms, signature reports, and high-impact content built on innovative primary research that positions your organization as a trusted voice and agenda-setter on the issues that matter most.

Evidence-based
Advocacy Narratives

Developing, refining, and testing messages with your target audiences to create compelling narratives that shape culture, influence policy, and drive action across sectors.

Advocacy Campaigns

Informing and designing creative advocacy campaigns and initiatives that mobilize stakeholders, shift mindsets, and drive cultural or policy change.

Coalition Building and
Stakeholder Mobilization

Convening and activating diverse networks through facilitated dialogue, partnership brokering, and coalition-building, empowering you to lead collective action and achieve advocacy goals.

OUR INSIGHTS

These insights reflect GlobeScan’s research into how collaboration, public expectations, and systems change can be advanced through evidence‑led advocacy.

People and Planet Consumer Insights and Trends 2025 Report

Explore the 2025 People and Planet Consumer Insights and Trends report by GlobeScan and Ingka Group (IKEA), revealing global concern about climate change and inequality, and how companies can empower people to take meaningful action.

Tapping into Solutions Report

Explore how European industry can drive water resilience through innovation, collaboration, and strategic policy levers under the EU Water Resilience Strategy.

Scaling for Impact Report: Business-NGO Partnerships

Discover 7 success factors to improve business–NGO partnerships for greater sustainability impact, based on insights from water stewardship initiatives.