More than any other NGO, sustainability experts continue to recognize the World Wildlife Fund as the leader in sustainable development (named by 42%) followed by Greenpeace and organizations tied to the United Nations such as the Global Compact (15% each) and the World Resources Institute (14%).
Collaborations and stakeholder engagement most drive recognized leadership among NGOs according to experts surveyed – nearly half of those mentioning WWF as a leader say this is because of its collaboration and engagement efforts (48%) followed by its long-term commitment and experience (32%).
Source: GlobeScan/SustainAbility Survey of 520 experts representing business, government, NGOs, and academia across 63 countries from March ‒ May 2023)