From Anxiety to Agency | New Research on How Sustainable Brands Can Win Back Gen Z
80% of Gen Z globally report being personally affected by climate change, yet their engagement with sustainable solutions is declining. Looking to the future, many young people are asking, “What’s the point?”
At this troubling tipping point, how might brand leaders rethink their approach to sustainability to stay relevant to the next generation while building resilience for a world in flux?
Join GlobeScan and BBMG for a webinar on Thursday, April 24, 2025 at 11:00 AM ET to learn the results of our brand-new USA poll from March 2025 along with global insights into next generation consumer trends. From the role of sustainability to DEI, plus five principles for sustainable brand leadership, we’ve got you covered.
You’ll also hear illuminating perspectives from special guest Emmy Scott, Executive Director of the youth-led environmental group Earth Guardians, on how brands can show up with honesty, and empathy, and help young people participate in positive change.
In our decades of working in sustainability, we have rarely seen such elevated levels of uncertainty among sustainability leaders and marketers.
Register to attend this webinar for new insights, ideas, and practices that will make sense and help us move forward together.
