Global Public Opinion Insights
Global Reputation Trajectory: Low Standing, Signs of Recovery
Mining remains one of the lowest-rated sectors globally, ranking below oil/petroleum and spirits/alcohol in fulfilling societal responsibilities. Public opinion is largely negative, with only about 30% giving positive ratings. Historically, mining has trailed other industries such as technology, food, and finance for over two decades. While the gap widened between 2019-2021, perceptions have improved steadily since 2022, signaling a positive trend that companies can build on.
Deep Regional Variation: Emerging Markets More Supportive
Global averages mask significant regional differences. Mining earns much higher ratings in resource-dependent and emerging economies such as Nigeria, China, Saudi Arabia, Indonesia, Egypt, India, Vietnam, and Thailand. Conversely, skepticism remains strong in Europe and high-income markets, with the lowest scores in Portugal, France, the Netherlands, Spain, and Sweden.
Despite the diversity at a country-level, almost all countries rank mining among the bottom 16 sectors. Only two countries diverge meaningfully from the global pattern: China, where mining ranks 14th of the 21 sectors scored, and Australia, where it ranks 13th, giving the industry comparatively higher standing.
A Need for Localized, Transparent Engagement
Reputational improvements are evident in many countries. Year-over-year gains in markets such as Nigeria, China, Indonesia, India, and Australia suggest that people may be responding to clearer local benefits and more responsible practices. At the same time, younger generations show greater openness to recognizing progress. Together, these factors suggest that the sector’s reforms may be beginning to resonate where impacts are most tangible and expectations more future-focused.
