GlobeScan’s latest Healthy & Sustainable Living research shows that consumers are receiving fewer sustainability messages from brands – even as demand for sustainable products continues to rise.
This webinar explored how brands can better engage consumers on sustainability through new approaches and narratives, with a particular focus on health, well‑being, and personal benefit as powerful entry points.
Drawing on insights from a 33‑market consumer survey, the discussion highlighted how clearer, simpler, and more personally relevant framing can help unlock sustainable behaviour at scale – without relying on heavy sustainability language.
The conversation was moderated by Chris Coulter, CEO of GlobeScan, and featured guest speakers David Eichberg, Vice President, Sustainability at Mastercard Inc., and Randi Kronthal‑Sacco, Senior Scholar at the NYU Stern Center for Sustainable Business.
