Trends & Foresight
Helping you understand and harness major societal shifts and trends to drive innovation, resilience, and strategic action.
In today’s volatile landscape, organizations face constant uncertainty, shifting stakeholder expectations, and increasing scrutiny.
Our Trends & Foresight service helps you navigate this “permacrisis” environment, anticipate risks and opportunities, and confidently respond to evolving societal, regulatory, and market dynamics.
What this delivers to you:
- Future-proof your Strategy: Identify and prioritize the societal shifts that matter most for your business and stakeholders, and understand how you can actively shape the future rather than just react to it.
- Unlock Opportunities and Mitigate Risks: Anticipate change by mapping evolving consumer and stakeholder expectations through GlobeScan’s proprietary global insight platforms, built on decades of trend tracking since 1997.
- Turn Uncertainty into Actions: Use scenario planning and facilitated workshops to translate foresight into clear, evidence-based decisions and practical actions that deliver measurable impact.
WHY GLOBESCAN
We are uniquely positioned to help you anticipate and act on what’s next with our Trends and Foresight service.
Decades of Proprietary Insight
Our work is grounded in years of original research into structural, societal shifts and emerging trends. We don’t just track change, we understand its drivers, giving you confidence to lead with clarity.
Signal Detection Powered by Networks
We convene leading thinkers from business, government, and civil society together with your stakeholder ecosystem, to identify weak signals and early indicators. This helps you spot opportunities and risks before they become mainstream.
Global Perspective with Local Nuance
With regional offices and on-the-ground expertise, we decode how global trends play out locally to ensure your strategies are both globally informed and locally relevant.
OUR OFFERINGS
We offer a flexible suite of services tailored to your needs, including:
Syndicated Trends Studies
Annual research programs with consumers and experts brought to life with custom briefings to reveal where the world is going and insights on how to respond, from innovation to stakeholder engagement. Ideal for tracking emerging trends and shaping engagement strategies.
Custom Foresight and Scenario Labs
Helping clients identify megatrends shaping their organization or sector, or subject deep dives and scenario development, all to inform agile annual planning and shape longer-term ambitions. Perfect for stress-testing plans and preparing for future uncertainties.
Shared Research and Peer Learning
Programs that bring together like-minded organizations to research and co-create solutions to a common challenge, learning best practices from each other and creating practical, future-proof advice. Well-suited for collaborative problem-solving and exchanging best practices.
OUR INSIGHTS
These insights draw on GlobeScan’s research into societal shifts, global trends, and future trajectories that inform our Trends & Foresight work.
Business Value of Sustainability: Trajectory and Strategies Report
GlobeScan WorldView 2026 Report
