A GlobeScan Radar eBrief
As part of our latest Radar research program, we asked citizens in 21 countries about their awareness of the Sustainable Development Goals one year on from the launch, as well as the views of those in 15 countries on different institutions’ performance in acting to implement them.
While awareness is fairly low in 2017, nearly four in ten global respondents report having at least some awareness about the Goals. Among the general public around the world, corporate performance is perceived poorly.
Key Learnings
- Companies need to take more action to increase awareness.
- The SDGs are a new factor for consideration in business, and present an opportunity for global companies to rebuild trust with the public.
- Aligning business models with real social issues could help global companies.
Read the full report here.
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