‘The Public on Purpose’: A GlobeScan eBrief on the appetite among consumers globally for businesses to demonstrate and fulfill their broader purpose in society.
At GlobeScan, we believe that at the core of the most successful, sustainable and attractive companies is a singular, authentic purpose that defines how the business creates value for itself and society. By aligning everyone within a company toward a common goal, it directs business decisions that determine the way value is created and guides how the company engages its stakeholders.
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