25 country study to help identify barriers and opportunities for more sustainable lifestyles May 1st, 2019: A consortium of leading organizations today joined the insights and strategy consultancy GlobeScan in launching a new global consumer research study on the topic of Healthy and Sustainable Living. The study is a collaborative partnership among GlobeScan, IKEA, P&G, PepsiCo, VF Corporation, Visa, WWF International and others that will survey 25,000 consumers across 25 countries to explore current understanding, concerns, expectations and opportunities to support healthier … “Leading Organizations Launch Global Consumer Study on Healthy & Sustainable Living”
14th January 2019 – GlobeScan is pleased to announce the appointment of Gail Klintworth as the new Chair of the Board. Gail will be following the Chairmanship of Doug Miller, who retired on December 31, 2018. “It is with great pleasure that I welcome Gail Klintworth as the new Chair of our Board,” said Chris Coulter, GlobeScan CEO. “As we enter a new era of leadership at GlobeScan, we are honoured to have Gail guide our strategic direction and help … “GlobeScan Announces the Appointment of Gail Klintworth as Chair of the Board”
Recruiting, Retaining Employees is Top Driver of Corporate Advocacy WASHINGTON, Nov. 26 – Eight out of 10 corporate leaders believe companies now have an obligation to speak out on environmental, social and governance (ESG) issues, according to new research on brand advocacy conducted by GlobeScan and 3BL Media. The tightening labor market, specifically competitive pressure for companies to recruit and retain talent, is a key driver of the Brands Taking Stands movement, followed by efforts to protect and enhance corporate … “Brands Taking Stands: a Movement, Not a Moment”
Enabling Consumers to Make Sustainable Choices Through Transparency August 20th 2018: GlobeScan and the Sustainable Apparel Coalition today announced a new collaboration on a study to develop communication guidelines and materials for engaging consumers on the Higg Index – a holistic suite of tools for measuring sustainability performance across the industry value chain. GlobeScan will work with the Sustainable Apparel Coalition and its members to develop a robust, global approach to identify what consumers want to know about the sustainability … “GlobeScan Announces New Collaboration with Sustainable Apparel Coalition”
Largest-ever Ivory Consumer Survey Also Finds Awareness is Low 12 December 2017 – As a landmark ban on domestic ivory trade comes into effect in China at the end of this month, a TRAFFIC, GlobeScan and WWF survey found that the ban has widespread support from a majority of consumers surveyed and that it is likely to substantially reduce ivory purchase. However, many citizens are unaware of the upcoming ban. The ban is widely hailed by the international community as a game changer that, … “Report: Upcoming Ivory Ban Widely Supported by Consumers in China”
Opinions and Insights from Corporate Professionals 5th December 2017 – The impacts of political, economic, and social instability are dominating the external environment in which companies operate. Among growing material risks, social polarisation is now emerging as a core area that companies need to prioritise, according to findings from GlobeScan’s new global survey of corporate affairs professionals. Nearly seven in ten corporate professionals view social polarisation as a great risk to business. The potential risks of a polarised society are … “Social Polarisation: A New Risk to Integrate for Business | Report”
New Survey of Experts on Climate Change Evaluating Progress on Climate Change Report More than half of sustainability experts surveyed (55%) think that the global community is not moving fast enough to avert major damage from climate change and fewer than one-third of respondents believe that we are making good progress on implementing the global framework according to the findings of a new report “The 2017 Climate Survey: Evaluating Progress on Climate Change” by GlobeScan and SustainAbility. The launch of these … “Bleak Assessment of Progress on Climate Change”
New Report by BBMG and GlobeScan Reveals Global Consumer Aspirations, Challenges 10 October 2017 – Trust is down. Expectations are up. And like never before, the world’s consumers are turning to brands to address the social and environmental challenges that affect their aspirations for a better life in divided times. According to a new global study by BBMG and GlobeScan, Brand Purpose in Divided Times, net trust in global companies to act in the best interest of society is negative (-2). And for … “Trust is Down, Expectations are Up as Brands Take Center Stage in Cultural Divides”
Almost four out of five Internet users worry about what is real and fake on the Internet.
4 July 2017 – Negative views of US influence in the world have increased in the majority of countries surveyed in the latest global country poll for the BBC World Service. Compared to 2014, when the poll was last conducted, double-digit increases in negative views of the US, rising to majorities, are now found in several of its NATO allies, including the UK (up from 42 to 64%), Spain (44 to 67%), France (41 to 56%), and Turkey (36 to 64%). … “Sharp Drop in World Views of US, UK: Global Poll”