Routes to Transformation
A collaborative research and engagement program from GlobeScan, ERM and Volans designed to help revitalize the sustainability agenda.
We develop insights, strategies, and action plans that equip decision-makers with the confidence to lead a sustainable and equitable future.

About the Program
Routes to Transformation is a collaborative initiative from GlobeScan, ERM, and Volans that explores the future of sustainability leadership and transformation in a rapidly changing world. Building on the findings of Sustainability at a Crossroads 2026, the program brings together sustainability leaders, practitioners, and partner organizations to examine emerging challenges, identify promising responses, and help shape the next chapter of the sustainability agenda.
Through expert and public opinion research, convenings, thought leadership, and collaborative inquiry, Routes to Transformation creates space for business leaders, policymakers, innovators, and civil society to explore practical pathways for systemic change.
Routes to
Transformation
Explore the research, perspectives and recommendations developed through the program.

Sustainability at a Crossroads 2026
Findings from a global survey of sustainability experts examining the state of the sustainability agenda, emerging challenges, and the most promising routes to transformation.
Global Societal Trends on Sustainability
Findings from a global public opinion study examining societal attitudes toward sustainability, global challenges, business leadership, and the forces shaping future transformation.
20 October
Green Paper: Gray Rhino Territory
A forward-looking analysis from John Elkington exploring the challenges, disruptions, and opportunities that could shape the future of sustainability and inform the recommendations developed in the White Paper.
26 October
Webinar
A conversation bringing together Sustainability at a Crossroads research findings and global expert perspectives to explore how sustainability leaders can rebuild momentum and drive meaningful change.
29 October
White Paper
Building on John Elkington’s Green Paper and feedback gathered across the Routes to Transformation program, this report synthesizes the research and consultation into practical recommendations for the future of sustainability leadership.
8 December