October 7th, 2020: Just-released global public opinion research shows that people all around the world are willing to adopt more sustainable and healthy behaviours, but they do not know where to start. The 27-market study was conducted in June 2020, in the midst of the COVID-19 pandemic. In total, 27,000 people took part in the global study that asked them about attitudes, opinions, and behaviors linked to more sustainable and healthier lifestyles. The 2020 study was designed with a range … “Study Finds People Want to Make Healthy and Sustainable Living Choices but Do Not Know Where to Start”
Worry about climate change remains widespread despite the pandemic and economic crisis, and continues to increase in the USA and other large emitting countries Despite the immense impact of the COVID-19 pandemic and subsequent economic recession (documented in GlobeScan’s findings on the pandemic’s impact on inequality for the BBC), people in 27 markets surveyed also continue to care deeply about the climate crisis that is currently unfolding in parallel. Concerns about climate change and poverty remain high and steady – with the … “Climate Change: A GlobeScan Insight Report”
The 2020 GlobeScan-Ethical Markets “Beyond GDP” survey repeats questions asked in 2007, 2009, and 2013 polls in Australia, Brazil, Canada, China, France, Germany, India, Kenya, Russia, the UK, and the USA. The general public (n=1,000 in each country) were again asked to choose between continuing money-based GDP to steer national progress or to add statistics on health, education, and the environment. Overall, an average of 72 percent prefer broadening GDP with such additional data. These GlobeScan-Ethical Markets surveys were launched … “Global Survey Finds Most Prefer Expanding GDP with Health, Education, and Environmental Data”
Business leaders are responding to one of the most sweeping crises in recent memory, calling for both empathy and action to guide people through uncertain times. News reports, social media and conversations with loved ones are inundated with information and stories about the impacts and effects of the coronavirus. While we continue to weather this storm, it is important we remember the planet and its population are facing other substantial challenges which simultaneously cry out for our attention. It is … “State of the Planet a Worrying Concern for Future Generations”
Global business leaders have been focused on responding to one of the most sweeping set of crises in recent memory. Many leadership lessons will come out of COVID-19. These lessons will form the basis of significant organizational change and inform corporate planning for generations to come. For the time being, many questions remain for sustainability and public affairs / communications executives alike who are seeking to navigate a rapidly changing world: How are expectations toward the role of business shifting … “Global Insights to Help Navigate a Changing World”
One in three fear their favourite fish will be off the menu by 2040 High levels of concern for our oceans are driving a new wave of consumer activism, research for the Marine Stewardship Council reveals, as consumers increasingly ‘vote with their forks’ to safeguard our oceans. The largest survey of its kind involving more than 20,000 people across 23 countries, conducted by independent insights consultancy, GlobeScan, reveals that 6 in 10 seafood shoppers (58%) already made changes to the … “Concern for the Oceans Drives Consumers to ‘Vote with their Forks’ for Sustainable Seafood”
GlobeScan is continuing to give back to the environment by planting trees through its partnership with one of the largest tree planting organizations in North America, One Tree Planted. During 2019, 4 million trees were planted worldwide – more than 1.8 million in North America, 1.2 million in Africa, 465,000 in Asia, and 423,000 in Latin America. Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world’s terrestrial biodiversity. … “Planting with Purpose to Create a Forest Built on Stakeholder Research”
Between the COVID-19 pandemic and Netflix’s hit series “Tiger King,” wildlife trade is occupying our collective psyche at a level never been seen before. The Chinese government has announced that it will crack down on illegal wildlife consumption and outlaw the trade of many species that desperately need an intervention such as this to flatten their own curve — the one that sees some animals’ numbers in the wild dropping to zero. The Vietnamese government has announced it soon will … “How COVID-19 Changes Perceptions of Trade in Wildlife”
For decades, well-meaning and erudite social scientists, marketers and their researchers, activists, and advertisers have all been searching for a magic wand. With just one wave, that wand would shift consumers’ choice calculus from socially and environmentally harmful decision making, to instinctive inclinations that would save the planet. They (and we count ourselves at GlobeScan among them) have thus far failed to find it. The reason why? The assumption that consumers would simply do the right thing if presented with morally “better” … “Five Reasons the Time Is Right to Help Consumers Live Healthy and Sustainable Lifestyles”
This is the decade for climate action, a decisive point where we need to take meaningful action to get climate change under control and get on track toward meeting the 1.5°C temperature goal of the Paris Agreement. Results from the newly released report by GlobeScan and SustainAbility, “The Climate Decade: Ten Years to Deliver the Paris Agreement” show that two-thirds (67%) of experts across 66 countries say that companies need to become carbon neutral by 2030 or sooner to remain competitive. … “Pressure is on for Companies to Rapidly Address Climate Change”