Despite being hailed as the most climate-conscious generation, Gen Z’s commitment to reducing their environmental impact is slipping.
Global research across 31 markets shows that Gen Z feels especially impacted by climate change.
New research from GlobeScan and BBMG highlights the Gen Z dilemma: despite feeling the most impacted by climate change and expressing the highest levels of environmental concern, young people are becoming increasingly disengaged.
GlobeScan research shows that Gen Z are more than twice as likely to say they frequently experience stress and anxiety than Baby Boomers.
And how brands can help break the disastrous cycle. The culture of unconscious consumption may finally be shifting. Conversations around sustainability have become mainstream, forcing retailers across categories to rethink their approaches to sustainability. The recent GlobeScan Healthy & Sustainable Living report finds there is strong interest in sustainable shopping, particularly among Gen Z consumers. When compared to baby boomers plus, Gen Z in the U.S. is significantly more interested in buying products secondhand (71% versus 34%), bringing their own … “Report: Inside Gen Z’s Conflicting Passions for Both Sustainability and Shopping”
Younger generations – particularly Gen Z – express the strongest concern about the unequal treatment of women. More than half of Gen Z believe that the issue is “very serious” compared to four in ten Baby Boomers+. As younger generations rise, we can expect to continue to see increasing pressure for equal treatment of women across the world. Source: GlobeScan Radar report (survey of 29,293 people in the general public in June ‒ July 2022)
One in Seven in Gen Z Have Protested to Make a Difference Protested Publicly to Make a Difference on Issues By Generation, Average of 27 Countries, 2020 Issues engagement and demographics both suggest that we are increasingly moving into an age of activism, where younger generations are more likely to use their voices to affect change. Fifteen percent of those belonging to Gen Z say they have protested publicly at events and rallies in the past year to make a … “Insight of the Week: One in Seven in Gen Z Have Protested to Make a Difference”