Insight of the Week: Performance of Technology vs Social Media Sectors in Fulfilling Responsibilities to Society​

Performance of Technology vs Social Media Sectors in Fulfilling Responsibilities to Society​ Net Performance,* Average 27 Countries, 2020​​ Technology and computer companies are viewed by the general public as performing better on fulfilling their responsibilities to society than social media companies, with people in 25 out of 27 countries rating technology companies higher (people in Kenya and Vietnam rate social media companies slightly higher). Perceptions of the two sectors differ the most in the UK, where people hold particularly negative … “Insight of the Week: Performance of Technology vs Social Media Sectors in Fulfilling Responsibilities to Society​”

Insight of the Week: Have Been Inspired by Online Influencer or Celebrity to Live a Sustainable Lifestyle

Have Been Inspired by Online Influencer or Celebrity to Live a Sustainable Lifestyle ​ By Generation, Average of 27 Markets, 2020​ Younger people look to influencers for inspiration to be environmentally friendly​. Those belonging to younger generations are much more likely than older generations to say that they are frequently inspired by online influencers or celebrities promoting more sustainable lifestyles. On average across 27 markets surveyed in GlobeScan’s Healthy & Sustainable Living study, almost three-quarters (72%) of Gen Z respondents … “Insight of the Week: Have Been Inspired by Online Influencer or Celebrity to Live a Sustainable Lifestyle”

Understanding Views on Business – GlobeScan Radar Infographic and Sector Intelligence Reports

In uncertain and volatile times, global organizations need greater insight on how to better manage risks and capitalize on opportunities, build trust with their stakeholders and society, and exert a greater influence in shaping their external context. Faced with these challenges, what can those charged with managing companies and their reputation do to stay ahead of the game? To help equip corporate leaders to take on these challenges, we are publishing 14 sector intelligence reports (covering Automotive, Banking, Beer, Chemical, Clothing, Electricity, Food, IT/Tech, Media and Entertainment, Mining, Oil and Petroleum, Pharmaceutical, Supermarkets, and … “Understanding Views on Business – GlobeScan Radar Infographic and Sector Intelligence Reports”

Democracy by the Numbers: How Personal Freedoms are Perceived in the Digital Age

A number of recent media reports, including in The Economist and Financial Times, have raised the subject of the declining state of our democracy. Some have likened recent actions by so-called “established democracies” as resembling those of autocratic states – such as the recent banning of social media in Turkey and the US government’s blanket on-line surveillance of citizens worldwide. How have all these news reports affected people’s sense of freedom and democracy in this post-Snowden age? Is there a … “Democracy by the Numbers: How Personal Freedoms are Perceived in the Digital Age”

3 Lessons for Brands from Sustainable Brands London 2013

Last week, my colleague, Abbie Curtis, and I enjoyed a fantastic couple of days at Sustainable Brands London. Monday started with insights on declining trust in brands and the rise of feminine values, and Tuesday ended with lessons for intrapreneurs and how to be a successful change agent. There was an abundance of research, advice and case studies in between. I’ve just selected 3 lessons for organizations that are trying to cement their position as sustainable brands. These stood out … “3 Lessons for Brands from Sustainable Brands London 2013”

Britons likely to favour government in media intrusion controversy

The media is one of the institutions that has suffered the greatest decline in public trust over recent years, according to GlobeScan’s long-term tracking. One country where trust in the fourth estate has been in particularly short supply is the UK, and events this week have placed the media’s problems firmly back in the spotlight. Public outcry was sparked by revelations 18 months ago that a major British tabloid, the News of the World, had hacked the voice-mail of murdered … “Britons likely to favour government in media intrusion controversy”