A new segmentation of global sustainability experts reveals four distinct mindsets, underscoring the need for integrated business strategies that bridge divergent expectations and foster trust.
With treaty negotiations stalling, expert skepticism over a Global Plastics Treaty’s feasibility has been validated. Public concern, especially about microplastics and chemicals in the body, remains high, creating an urgent need for brands to lead on plastic reduction.
Human health impacts is the leading concern for those who view single-use plastic waste as a very serious issue.
Two-thirds of people worldwide are worried about microplastics in their bodies, highlighting need for a global plastics treaty.