BT Better Future Forum – Making Waves: The Rising Tide of Data for Social Good

LONDON – 24 June 2014 – Join special guests and participants around the world on 1st July 2014 to tackle the key issues of using data for social good at the 2014 BT Better Future Forum.
The unique conversation hosted by BT and moderated by GlobeScan will cut across the latest thinking on influencing consumer behaviour, the increasing role of digital technology in making modern life more shareable and accountable, and how the deluge of data can be harnessed to address big societal issues.
The first session “Digital natives living lightly” will explore how digital connectivity can accelerate our journey towards sustainable consumption.
The second session “Data for social good” will explore how we can ride this new wave of digital data to deliver good for society and the environment.
Confirmed guests participating in this global expert forum include:

If you haven’t yet registered, book the event in your diary now at

Highlights from the 2013 BT Better Future Forum

Since 2008, GlobeScan has been working with BT on measuring, understanding and building relationships with consumers, stakeholders and employees, to deliver BT’s sustainability commitments. The BT Better Future Forum, developed with GlobeScan, is an online, moderated discussion that brings together stakeholders across the world. The objective is to share and develop new strategies to help advance BT’s Better Future 2020 goals and build a more sustainable future for everyone.

Read our case study

Read the full report

Read The Guardian Sustainable Business article


Watch the recap video, featuring Kevin Moss, Head of Net Good at BT:

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About the BT Better Future Forum

At BT we believe in the power of communications to create a better world. As part of BT’s commitment to our purpose we host the Better Future Forum – an online event designed to uncover expert insights from hundreds of people globally on issues related to responsible and sustainable business. It is an opportunity for us to share our experience so far and learn from others through open discussions, independently moderated by our partner GlobeScan.
The Forum is part of BT’s dynamic process of stakeholder engagement and materiality analysis which informs our activities.The first Better Future Forum took place in July 2013, crowd sourcing nearly 800 comments from hundreds of participants across 22 countries, and explored the potential for business to make a ‘net positive’ environmental contribution to our planet. Read the Forum’s Net Positive Mindsets report here.
We hope the Better Future Forum will be a platform for co-creating new strategies to help BT and others tackle the complex sustainability challenges we all face. Please stay with us on the journey, via LinkedIn, @BTBetterFuture and

About GlobeScan

GlobeScan is a research consultancy providing global organizations with evidence-based insights to help them set strategy and shape their communications. Companies, multilateral institutions, governments and NGOs trust GlobeScan for our unique expertise across reputation management, sustainability and stakeholder relations.
GlobeScan conducts research in over 90 countries and is a signatory to the UN Global Compact.  Established in 1987, GlobeScan is an independent, management-owned company with offices in Toronto, London and San Francisco.
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