Webinar Recap: How Can Independent Labelling Enhance Trust in Brands?

New GlobeScan research for the Marine Stewardship Council has found that the majority of seafood consumers are engaged in the topic of ocean sustainability and believe brands and supermarkets should have their claims around sustainability independently verified.
We recently hosted webinars in two different timezones to explore these findings and more from the world’s largest ever global analysis of attitudes to seafood consumption. Over 16,000 seafood consumers took part in this research, which ensured a statistically representative sample across 21 countries. Learn more about the study, explore the infograpghic, and relive the webinars via our full recordings and slide decks below:

Asia Pacific

Our Asia Pacific webinar was held Wednesday, October 19, 2016 at 10:00 am Hong Kong (CST) / 1:00 pm Sydney (AEST), featuring the following speakers:

  • Wander Meijer, Director Asia Pacific, Globescan
  • Meredith Epp, Communications and Marketing Manager, Oceania, Marine Stewardship Council
  • Stephanie Dore-Smith, Marketing Lead, Simplot Australia Pty Ltd

Watch the full recording below:

Download the presentation slides


Our Americas/Europe webinar was held Thursday, October 20, 2016 11:00 New York (EST) / 16:00 London (GMT), featuring the following speakers:

  • Abbie Curtis, Senior Project Manager, Globescan
  • Richard Stobart, Head of Marketing, Marine Stewardship Council
  • Andy Hickman, Responsible Sourcing Manager, Seafood, Tesco PLC

Watch the full recording below:

Download the presentation slides

About The Marine Stewardship Council (MSC)

The Marine Stewardship Council (MSC) is an international non-profit organization. Our vision is for the world’s oceans to be teeming with life, and seafood supplies safeguarded for this and future generations. Our ecolabel and certification program recognizes and rewards sustainable fishing practices and is helping create a more sustainable seafood market. Learn more at MSC.org