Webinar Recap: Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business

On March 15 we jointly hosted a webinar with Sustainable Brands and PepsiCo titled “Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business.”
The degree to which brands are embracing Purpose is growing and revolutionizing what a company can and should stand for. Chris Coulter, CEO of GlobeScan, moderated a discussion with three remarkable thought leaders:

James Morris, Director, GlobeScan:

  • James presented key insights from a global consumer study on understanding, expectations and opportunities for Purpose. Watch James’ presentation >

KoAnn Skrzyniarz, CEO of Sustainable Brands:

  • KoAnn shared her learning from a year of ‘Activating Purpose’ across Sustainable Brand conferences around the world in 2016. Watch Koann’s presentation >

Jon Banner, Executive Vice President, PepsiCo:

  • Jon provided his perspective on PepsiCo’s Performance with Purpose journey over the past decade, including lessons learned and opportunities for business. Watch Jon’s presentation >

Watch the full webinar recording:

Download the presentation slides