As we are approaching a tipping point for the climate in the very near future, there needs to be a massive global mobilization to take action and reduce human impact on the climate.
But how?
A research study conducted by IKEA and GlobeScan that involved 14,000 individuals across 14 countries shows that even if climate change is widely acknowledged, it remains a distant, complex issue. People know about it, but they cannot deeply understand how the issue will affect them personally and they do not know what they can do about it.
In our latest article for GreenBiz, GlobeScan Director Caroline Holme draws from our IKEA study to outline the main motivators that can be leveraged to overcome barriers and encourage people to take action.
Read the full article on Greenbiz.com
How Can Business Help People to Take Action on Climate Change?
