Second Life: Are Consumers Really Ready for a Circular Shopping Economy?

In GlobeScan’s 2020 Healthy & Sustainable Living survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations, vs 66% in 2019. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap.

A perfect storm is emerging that points to a growing need for a more circular economy.

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