Insight of the Week: WWF, Greenpeace, and WRI Are Viewed as Leading NGOs in Advancing Sustainable Development

World Wildlife Fund (WWF) remains the most widely recognized NGO for its contribution to sustainable development, followed by Greenpeace and World Resources Institute (WRI). Professionals in the NGO and corporate sectors and those based in Asia-Pacific and Europe tend to be more likely to see World Wildlife Fund as a sustainability leader than respondents from other sectors and regions.

While the selection of most-recognized NGOs has remained almost the same compared to last year, Greta Thunberg’s climate-focused youth movement, Fridays for Future (School Strike for Climate), appears on the list for the first time this year.

Data source: GlobeScan / SustainAbility Survey of 700 experts representing business, government, NGOs, and academia across 72 countries.