Concern about overconsumption has increased significantly compared to before the pandemic, with majorities of people around the world saying we need to consume less for the sake of future generations. This pattern of increased consumer consciousness is seen across all regions surveyed.
With increasing unease about our current levels of consumption, people everywhere will be looking for more sustainable consumption patterns.
Data source: GlobeScan Healthy & Sustainable Living Study 2021 (survey of 30,000 people in the general public in July 2021)
