Racial justice is important to people around the world, and young people in particular – not only in the USA but globally – expect companies to take a strong position.
Nearly three-quarters of people who are familiar with the Black Lives Matter movement (BLM) say companies and brands should at least “somewhat” support it. This proportion increases to 85 percent among Gen Z.
Source: GlobeScan Radar Report 2021 (survey of 30,000 people in the general public in July 2021)
