Sign up to one of 3 regional webinars below:
Join us for an exclusive webinar series, hosted by the Marine Stewardship Council (MSC) in collaboration with GlobeScan. In each webinar, we’ll dive into a critical question for sustainability professionals: how to empower consumers to make sustainable choices and bridge the gap between values and action.
This series will draw on insights from the world’s largest seafood consumer survey, involving over 27,000 respondents across 23 markets. We’ll examine what drives the growing wave of eco-consciousness and explore why, despite their best intentions, consumers often struggle to follow through on sustainable choices.
In each session, we will look at the changing dietary landscape, with a special focus on seafood, and discuss strategies to make sustainable seafood an irresistible choice. You’ll also learn how collective action among businesses, governments, and industries can accelerate meaningful change to safeguard our oceans for future generations.
Webinar Details
Americas Webinar
Featuring: Kristen Stevens, Senior Marketing Manager (US) Marine Stewardship Council, and Christine LaMontagne, Principal, GlobeScan
Watch the Recording:
Europe Webinar
Featuring: Richard Stobart, Head of Marketing (Global), Marine Stewardship Council, and Kathryn Borrell, Principal, GlobeScan
Thursday 21 November 2024
09:00am GMT (London)
10:00am CET (Paris)
Asia Pacific Webinar
Featuring: Alex Webb, Senior Communications and Marketing Manager (Asia), Marine Stewardship Council, and Victoria Gilbert, Director Asia Pacific, GlobeScan
Thursday 5 December 2024
16:00pm Sydney
14:00pm Seoul and Tokyo
13:00pm Perth and Beijing
12:00pm Jakarta
This is the fifth wave of our biennial global research study with the Marine Stewardship Council into consumer perceptions around seafood and sustainability issues – the first survey was in 2016.
