We hosted an exclusive webinar series, presented by the Marine Stewardship Council (MSC) in collaboration with GlobeScan. In each webinar, we looked into a critical question for sustainability professionals: how to empower consumers to make sustainable choices and bridge the gap between values and action.
This series drew on insights from the world’s largest seafood consumer survey, involving over 27,000 respondents across 23 markets. We examined what drives the growing wave of eco-consciousness and explore why, despite their best intentions, consumers often struggle to follow through on sustainable choices.
In each session, we looked at the changing dietary landscape, with a special focus on seafood, and discuss strategies to make sustainable seafood an irresistible choice. We learned how collective action among businesses, governments, and industries can accelerate meaningful change to safeguard our oceans for future generations.
Webinar Details
Americas Webinar
Featuring: Kristen Stevens, Senior Marketing Manager (US) Marine Stewardship Council, and Christine LaMontagne, Principal, GlobeScan
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Europe Webinar
Featuring: Richard Stobart, Head of Marketing (Global), Marine Stewardship Council, Edouard le Bart, Regional Director South Europe & AMESA, Marine Stewardship Council, and Kathryn Borrell, Principal, GlobeScan
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Asia Pacific Webinar
Featuring: Alex Webb, Senior Communications and Marketing Manager (Asia), Marine Stewardship Council, Leeam Goss-Layani, Senior Manager, GlobeScan, and Victoria Gilbert, Director Asia Pacific, GlobeScan
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This is the fifth wave of our biennial global research study with the Marine Stewardship Council into consumer perceptions around seafood and sustainability issues – the first survey was in 2016.
