In an era defined by uncertainty, polarization, and rapid change, how are leaders in business, government, and civil society charting a course forward?
During the webinar, we explored key societal shifts and the pivotal dynamics shaping the world in 2025. At a time of great volatility and uncertainty, we highlighted how to respond to these evolving trends to shape the hopeful future you want for your organization and stakeholders, based on the rigorous insights from GlobeScan’s research.
Key Takeaways:
- Building Trust in Challenging Times: Trust gaps remain a significant hurdle, exacerbated by slow progress on sustainability goals, increased scrutiny on greenwashing, and misinformation. Effective stakeholder engagement, transparency, and collaboration with trusted leaders are essential for rebuilding trust. Identifying key drivers of trust and recruiting allies, not just among traditional stakeholders are key to closing trust gaps.
- Engaging Challenged Consumers: Financial pressures, polarization, and reduced communication on sustainability have left many consumers disengaged. Despite this, a significant opportunity exists to inspire action by fostering optimism and making sustainable choices accessible, enjoyable, and relevant. There is an opportunity for brands to create and sustain hopeful messages by focusing on benefits for consumers and innovating for the new challenges they face.
- Redefining Leadership in Sustainability: Geopolitical challenges, compliance pressures, and evolving stakeholder expectations are reshaping the sustainability agenda. Organizations must balance short-term responsiveness with long-term, integrated strategic planning to drive impactful and credible change across their supply chains and operations. Harnessing trends like advocacy, compliance, and AI will be valuable when done in a way that supports strategic priorities, rather than falling into a hype cycle.
First Session
Watch the recording
Second Session
Watch the recording
