About the Report
Key Canadian Insights on Healthy and Sustainable Living
Empowering consumers to live healthier and more sustainable lives is both a critical challenge and a significant opportunity for businesses.
This report draws on findings from our annual Healthy & Sustainable Living research program to explore shifting and persistent trends. It examines how Canadians differ, and shows why understanding Canadian consumers and stakeholders is even more important now in light of current market volatility and change.
Here are five key insights from the report:
- Canadians continue to be concerned about environmental challenges and are increasingly feeling impacts of climate change and see real value in sustainable living.
- Canadians are losing some agency when it comes to sustainable living. They want to live sustainably but need more solutions to make it possible.
- Canadians are feeling the impacts of the increased cost of living and it’s changing how we behave.
- Expectations for companies to deliver solutions to society and as employers remain high in Canada
- Greenhushing and perceived lack of commitment from companies is having an impact on overall Canadian perceptions.
GlobeScan is proud to release this report in partnership with Canadian Business for Social Responsibility (CBSR).
About the Study
Healthy & Sustainable Living is an annual global consumer insights research program designed to help brands understand and respond to the shifting preferences and behaviors related to healthy and sustainable living.
Launched in 2019, this program consists of comparative and representative online surveys of almost 30,000 consumers in 31 markets around the world. This report contains key 2024 research findings from the Healthy & Sustainable Living study for the Canadian market.
