In our four decades of work, we have rarely seen such widespread uncertainty and instability in the operating environment – a reality that many professionals are faced with today. In boardrooms around the world, leaders are asking: what’s truly changed, and what remains constant? To shed some light on this question, we conducted a flash poll of 1,004 consumers in the United States from March 25th to 28th, 2025, updating key public opinion and consumer indicators last measured in the summer of 2024.
GlobeScan’s tracking of concerns about global issues and the perceived impact of climate change reveals that Americans continue to be as concerned about climate change as they were before the election. From a long-term tracking perspective, concern about climate change remains at historic highs in the USA. Despite the current political climate and economic challenges, Americans’ concern about climate change has only slightly diminished compared to seven months ago, with half of Americans still considering climate change to be “very serious.”
WHAT DOES THIS MEAN?
These findings reflect the remarkable resilience of American values around sustainability. Beyond concern about climate change specifically, our research shows that the broader environmental and social values held by Americans have remained steadfast, even amid recent political and economic turbulence. This enduring public commitment suggests that societal opinion – a critical foundation for advancing sustainability – remains strong. For organizations, this signals a clear imperative: stay aligned with the issues that matter most to consumers or risk losing both relevance and trust.
For a timely snapshot of how American views on sustainability may be shifting – and just as importantly, where they remain steady – please read our new report: Sustainability in the USA: What Consumers Think and Expect in 2025. As companies navigate increasingly complex expectations, these insights offer a valuable guide to what truly matters to the American public today.
Survey Question: For each of the following possible global problems, please indicate if you see it as a very serious, somewhat serious, not very serious, or not at all serious problem. – Climate change or global warming
Source: GlobeScan Sustainability in the USA: What Consumers Think and Expect in 2025 report (survey of 1,004 Americans in the general public, March 25th ‒ 28th, 2025)
