On 8 October 2025, GlobeScan hosted an exclusive webinar where we unveiled key insights from our Societal Shift research, exploring how societies around the world are responding to the sustainability transition. The session focused on public opinion, emotional engagement, and the need for collective action across finance, policy, business innovation, and societal support to drive meaningful change toward a low-carbon, nature-positive, and equitable future.
Key takeaways from the discussion:
- Systemic change is preferred over personal sacrifice, with strong public support for government and business-led sustainability efforts
- Emotional storytelling is essential, as hope, fear, and anxiety are dominant emotions generated by data driven communications
- Climate fatigue and misunderstanding are rising, highlighting the need for clearer communication and renewed plural
and positive narratives - The Global South leads in optimism and readiness, showing strong support for green transitions and willingness to act
We’re looking forward to sharing the full findings from our Societal Shift research soon. The upcoming report will offer fresh global insights into public attitudes toward sustainability, collective action, and the transition to a more sustainable and equitable future – timed to support key conversations ahead of COP30.
