2025 Summary Report
Global Insights on Climate Concern, Inequality, and the Support People Need to Take Meaningful Action
Concern remains high regarding climate and inequality. A large majority of people take some climate action, but many are held back by cost, uncertainty about the impact of their efforts, and insufficient support from government and businesses.
Report Headlines:
- Concerns and impact: More than six in ten worry about climate change – especially young adults and those living with children – while almost half feel personally impacted.
- Action vs disempowerment: Over eight in ten take some climate action, led by the under 30’s. However, many feel disempowered by cost and not knowing the impact of their efforts.
- Social awareness: Eight in ten support companies paying a living wage. Additionally, the majority worry about inequality in society and agree on supporting refugees.
- Expectations of leadership: At least six in ten want significant action from government and business to reduce climate change and inequality.
- Demand for transparency: Seven in ten want better communications from companies on the emotional and social impacts of their products and services.
- Motivators of engagement: Saving money is the number one incentive to take more climate action. Other top motivators are knowing the impact of action, health benefits, ease of action, and having advice on what to do.
What can companies do?
Our study shows five ways companies can better engage on sustainable living and encourage action.
- Provide solutions that help save money AND support people and planet
- Help people prioritise the most impactful and easiest actions
- Signpost responsible choices and communicate co-benefits
- Engage people emotionally and rationally through creative, science-based approaches
- Drive systemic change through leadership, advocacy, and collaboration
About this research
People and Planet Consumer Insights and Trends is a biennial collaboration initiated in 2017 between GlobeScan and Ingka Group (IKEA). Conducted between March and April 2025, the latest research explored how 30,701 adults in 30 countries view the wicked challenges of climate, inequality, and unsustainable consumption – and the potential role of government and businesses in helping them to solve them. You can read more about the methodology and sample of the research in the summary report.
