Key Takeaways
- Majority wants leadership: Over half of people across 33 countries and territories surveyed in July and August 2025 (51%) say their country should play a leadership role at COP30 by setting ambitious climate targets to address climate change as quickly as possible.
- Regional momentum: Latin American markets, including host country Brazil, show the strongest support for bold climate action, while more moderate or skeptical views persist in parts of Europe and East Asia.
- Unique opportunity for COP30: With Brazil hosting COP30, regional enthusiasm presents a unique opportunity for the summit to deliver a transformative and ambitious global outcome that meets public expectations.
Over the next two weeks, Brazil is the global epicenter for climate action as it hosts COP30, the 30th United Nations Climate Change Conference. Marking the 10th anniversary of the Paris Agreement, COP30 is a pivotal moment for countries to assess progress and set new, more ambitious climate targets. The summit brings together world leaders, policymakers, scientists, businesses, civil society, and Indigenous communities to negotiate urgent measures to limit global warming and protect the planet’s biodiversity. As the first COP held in the Amazon region, COP30 spotlights the critical role of tropical forests and the Amazon’s unique biodiversity in global climate regulation.
GlobeScan’s research highlights a clear global appetite for climate leadership at COP30. Just over half (51%) want their governments to set ambitious targets, while four in ten (41%) prefer a more moderate approach, and only 8 percent oppose their country agreeing to any international agreements on climate change. Latin American markets, including Brazil, are among those with the highest support, while more moderate or skeptical views are found in parts of Europe and East Asia. Nearly two-thirds of Brazilians (63%) want their country to lead on ambitious climate targets at COP30. These trends across key countries suggest growing public demand for more ambition from their governments on the global climate agenda.
WHAT DOES THIS MEAN?
GlobeScan’s findings reveal a powerful global expectation: people want their governments to lead on climate action. Falling short of these expectations, even with incremental outcomes, would not only slow this momentum at a critical point but would also directly contradict public expectations. For a deeper understanding and actionable next steps, GlobeScan’s Societal Shift report explores global perspectives and outlines strategies for leveraging narratives and engagement to accelerate climate leadership.
Survey Question: In November 2025, countries from around the world, including [COUNTRY], will be meeting to discuss how they can work together to reduce emissions of gases that cause climate change or global warming. Which of the following do you think should be [COUNTRY’s] strategy at this meeting?
Countries surveyed: Argentina, Australia, Brazil, Canada, China, Colombia, Egypt, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Kenya, Mexico, Morocco, Netherlands, Nigeria, Peru, Poland, Portugal, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Thailand, Türkiye, UK, USA, and Vietnam.
