GlobeScan, World Wildlife Fund, and HP hosted a webinar exploring how nature serves as a uniting force for Americans, what people think about nature, and what motivates them to protect it.
Drawing on findings from a GlobeScan and World Wildlife Fund survey of more than 2,000 people in the United States, the session examined:
- Why many Americans see addressing threats to nature as just as important as addressing economic issues.
- The role nature plays in shaping cultural, regional, and personal identity.
- The essential benefits nature delivers to people, business, and society as a whole.
Following a presentation of the research findings, the webinar featured a panel discussion on how these insights can translate into action – spanning corporate sustainability strategies, policy advocacy, community engagement, and personal choices.
Speakers included:
- Alex Michalko, Director of Climate & Responsible Sourcing, HP Inc.
- Loren Mayor, Chief Operating Officer, World Wildlife Fund
- James Morris, Director, GlobeScan
Key takeaways from the discussion
- Nature is personal: Americans’ strongest connections to nature come from everyday experiences, family life, and local environments.
- Nature unites across identity: Many Americans see nature as central to national and regional identity, and something to protect for future generations.
- Nature underpins wellbeing and livelihoods: Nature is widely seen as essential to health, food and water security, and economic stability.
- Global concern is high: While nature may feel stable locally, concern rises sharply when people consider nature at a national and global scale.
- Action must be collective: There is strong public expectation for governments, businesses, NGOs, and individuals to act together through cross‑sector partnerships.
