Consumers are buying less, but buying better according to a new survey by GlobeScan, SustainAbility, and BBMG. The Regeneration Consumer Study is an in-depth online survey of consumer attitudes, motivations and behaviors relating to sustainable consumption among 6,224 respondents across six major international markets conducted in September and October 2012. Presenting sponsors of The Regeneration Roadmap are BMW Group and SC Johnson. Sponsors include Cisco, DuPont, Interface and Pfizer. The Regeneration Consumer Study is sponsored by Campbell Soup Company, Itau, L’Oréal, Shell and Starbucks.
