GlobeScan’s latest public opinion research shows that more than half of people across the world agree that deforestation of the Amazon rainforest is a very serious problem. People are more concerned about this than other world problems such as access to healthcare and unemployment.
The survey of over 30,000 people in 31 countries, including Brazil, was conducted in June and July of 2021. Approximately 1,000 people in each country took part in the global study that asked them about their attitudes, opinions, and behaviors around climate change and the environment.
Findings show that Latin Americans and Europeans are most worried about deforestation in the Amazon rainforest, while the issue is generally less concerning to Asians. All five Latin American countries included in the survey – Argentina, Brazil, Colombia, Mexico, and Peru – are among the most worried about Amazon deforestation. In Colombia, 84 percent say it is a very serious issue, while in Brazil, 73 percent see it as very serious.
People in all regions of Brazil – home of much of the Amazon rainforest – express high levels of concern about its deforestation.
When looking at different demographics, younger generations, women, and low-income respondents are more worried about Amazon deforestation in Brazil. Globally, demographic differences are more muted.
Chris Coulter, CEO at GlobeScan said: “People everywhere are clearly very concerned about the state of the Amazon rainforest. Any organization working to protect the Amazon will find significant global support in doing so.”
Recognized as a leader in sustainability and one of the most active actors for Amazon conservation, the Brazilian cosmetic company Natura shares these concerns and has been developing sustainable economic alternatives for the Amazon region in the last 20 years.
Currently, Natura preserves two million hectares of land, an area equivalent to half of the Netherlands, and the goal is to contribute to the preservation of three million hectares by 2030. The company intends to expand its reach from 33 to 40 supplier communities and to increase revenue streams with the use of 55 bio-ingredients.
The Natura Amazonia Program has generated more than R$2.1 billion in business volume, double the forecast since its launch in 2011. It was designed to transform social and environmental challenges into business opportunities helping to improve quality of life and promote the conservation of the standing forest.
Andrea Alvares, Chief Brand, Innovation, International and Sustainability Officer at Natura commented: “The forest is reaching its tipping point. We need to move faster. We will foster collective efforts to ensure net zero deforestation in the Amazon by 2025. It is an ambitious, but still possible, target to achieve. Among many initiatives, we are keeping an eye out for credit options that will enable us to offer different production processes for areas that have been degraded.”
For more information, please contact:
- Stacy Rowland, GlobeScan: stacy.rowland@globescan.com, +1 416-992-2705
About Natura
Natura is the largest Brazilian cosmetics multinational began in 1969, when Luiz Seabra opened a small factory in São Paulo. Since then, they have built a business aimed at building Well-Being Well – which is manifested in the harmonious relationships that an individual establishes with himself, with others, and with nature.
Natura reaches over 100 million consumers through multiple channels. The main one is direct sales, which has around 1.7 million consultants in Brazil, Argentina, Chile, Colombia, Mexico, and Peru.
Our causes are the choices we make to make the world more beautiful: Amazônia Viva; More Beauty, Less Garbage, and Every Person Matters. To defend them, we created a series of commitments, defined in the 2050 Sustainability Vision document.
Natura invests in a development model that values the management of the Amazon Forest and sustainable agricultural practices, fighting deforestation. That is why, among other reasons, they are part of the B Corp movement – a global group of companies that combine profit with social and environmental benefits – and our Ekos brand has the UEBT (Union for Ethical Biotrade) seal, which recognizes the use of original ingredients sustainable and maintenance of an ethical relationship with supplier communities.
