In almost every country surveyed, more than three in four people say children need to spend time in nature. This feeling is particularly strong in emerging markets but is also prominent in more industrialized countries as well.
This suggests that children and future generations can be a powerful driver in motivating people to preserve nature.
Source: Navigating the Nature Agenda, a GlobeScan survey of 10,996 respondents across 11 countries on perceptions, attitudes, and behaviors around nature
