Consumers all over the world are staying loyal to Fairtrade as the most visible and trusted ethical label, according to new research findings released by GlobeScan and Fairtrade today.
Close to three in five (56 percent) shoppers surveyed in 12 countries said they were willing to pay more for a Fairtrade product, despite the increased cost of living. While consumers are increasingly concerned about rising food prices, small-scale farmers also face skyrocketing fuel, transport and fertiliser costs, putting their livelihoods even further at risk.
Read the full article on Fairtrade
