It’s not shocking that research by National Geographic and GlobeScan shows that consumers care deeply about the food they eat and about how it is produced. More troubling is that most feel alienated from the food system.
Just one in four consumers globally feel empowered to influence the way that food is produced, while only four in 10 say they have some influence as consumers over what food is available to them when shopping, according to GlobeScan and National Geographic’s latest Greendex survey.
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