‘Thick’ trust is present when a company achieves social trust that goes beyond the transactional and includes acting in broader societal interest. Results from GlobeScan’s 2016 Radar research confirm that ‘thick’ trust in banks and financial services companies remains low, despite eight years having passed since the financial crisis of 2008.
In this eBrief, we explore the low levels of trust in the finance industry across different regions, the reasoning behind the low scores, and ways the finance industry can improve upon its trust deficit.
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