In California, every day comes with a reminder — take nothing for granted. Last month, California Gov. Jerry Brown implemented water restrictions for the first time in the state. Water is on the top of the mind for Californians today, with wells going dry across the state.
But California isn’t alone as concern about water issues is on the rise globally. Research shows significant increases in perceived seriousness of water scarcity over the last year, according to GlobeScan’s latest international Radar survey.
In this edition of Proof Points, we take a look at what’s driving these perceptions in developing economies, and what local communities can do to put in place sustainable and long-term solutions to secure future access to safe water and sanitation.