GlobeScan

evidence and ideas. applied.

Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season

Sustainable Apparel Coalition Report
Press Release
23/11/2020
Tove Malmqvist

New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action.

“… the propensity to buy less stuff — or at least thinking more carefully before making purchases — could be here to stay. That is certainly what GlobeScan’s 2020 Healthy & Sustainable Living Study suggests. Carried out in June 2020, the survey looked at the attitudes of 27,000 people in 27 markets when it comes to leading healthier and more sustainable lifestyles.

It found that 77 percent of consumers are “extremely” or “very” interested in choosing products that last longer — something seen as being “very” or “somewhat” easy to do by most (63 percent) people. 53 percent of buyers said they were “extremely” or “very” interested in buying fewer things, in general.”

Read the full article on SustainableBrands.com

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