Following our first blog post in which we drew on the Marks & Spencer (M&S) Stakeholder Transparency Study findings to define what transparency really is, we are now delving deeper into the stakeholder findings to assess how transparent large companies are perceived to be today. There is a strong business case for corporate transparency. Benefits of transparency clearly outweigh the risks. When asked to list them, online survey respondents cited nearly one-third more benefits than risks. In today’s wired world, … “M&S Stakeholder Transparency Study Highlights: How Transparent are Global Companies Today?”
We recently had the opportunity to conduct a stakeholder study on transparency for the Plan A team at Marks & Spencer (M&S). Combining an online survey with global stakeholders and a series of in-depth interviews with a selected group of experts, the study aimed to identify stakeholder expectations on transparency and help M&S prioritise its transparency efforts. In this first of a series of three short blogposts, we are drawing on the survey findings to define the notion of transparency. … “M&S Stakeholder Transparency Study Highlights: Corporate Transparency Defined”
I was delighted to attend the Start Network’s annual conference Start for Change. During the event, we announced a new partnership between Start Network and GlobeScan, aiming to make progress toward the creation of a global humanitarian aid movement and to make strides toward enhanced engagement with stakeholders. The Start Network focusses on collaboration within the humanitarian aid system across three areas: Financing for emergency response (Start Fund) Strengthen civil society capacity (Start Build) Innovation through partnerships and learning (Start Beta) … “Start for Change: Collaboration to Future-Proof the Humanitarian System”
During the May 7th webinar, Robert Blood from SIGWATCH, along with Chris Coulter and I, discussed the changing place of NGOs in the mix of strategic stakeholders (click here for the full recording and presentation slides from the webinar). As Chris proved, stakeholder engagement has solidified its position as a strategic management tool for companies that are serious about thriving in our overpopulated, uncertain and volatile world. He convincingly made the case that there is an expectation that these collaborations … “Three Reasons Why NGOs Have Lost Some Attractiveness as Partners for Companies”
Consumer engagement is now the primary focus of green marketing – harnessing the innate CSR values that most consumers have and creatively engaging them to actively purchase from brands and companies that have differentiated, positive CSR performance, write William Ratcliffe of Collected Conscience and Chris Coulter of GlobeScan in a recent article for WARC’s Admap magazine. This article outlines three best practice strategies for engaging with consumers on issues around sustainability and the environment, at a time when people have … “Consumer Engagement is Now the Primary Focus of Green Marketing”
In California, every day comes with a reminder — take nothing for granted. Last month, California Gov. Jerry Brown implemented water restrictions for the first time in the state. Water is on the top of the mind for Californians today, with wells going dry across the state. But California isn’t alone as concern about water issues is on the rise globally. Research shows significant increases in perceived seriousness of water scarcity over the last year, according to GlobeScan’s latest international Radar survey. … “Are our Minds Water-Logged?”
Join us for a webinar on Thursday, June 18th @ 11am New York / 4pm London time to discuss Trust, Expectations and Leadership: our latest Global Societal Trends on Business. We will explore findings from GlobeScan Radar, our latest global public opinion survey of 24,000 people across 24 countries. We will share our latest tracking of trust in institutions, expectations for responsible business, reputation of industry sectors and consumer views of corporate leadership. Professionals focused on corporate affairs, issues management, reputation, … “Upcoming Webinar: Trust, Expectations and Leadership: Global Societal Trends on Business”
GlobeScan and SustainAbility are delighted to invite you to a webinar on May 28th @ 11am New York / 4pm London time to discuss the results of the 2015 edition of the GSS Sustainability Leaders Report. After 21 years, the GlobeScan/Sustainability Leaders Report is the longest-running survey of its kind examining experts’ views of the current state of sustainability leadership. In our latest survey, we analyze the viewpoints of over 800 sustainability experts to answer a number of pressing questions, … “Upcoming Webinar: The 2015 GlobeScan/SustainAbility Leaders Report”
It’s not shocking that research by National Geographic and GlobeScan shows that consumers care deeply about the food they eat and about how it is produced. More troubling is that most feel alienated from the food system. Just one in four consumers globally feel empowered to influence the way that food is produced, while only four in 10 say they have some influence as consumers over what food is available to them when shopping, according to GlobeScan and National Geographic’s latest … “Quantifying Global Interest in a Sustainable Food System”
I’ve had the pleasure of being part of a number of Stakeholder Collaboration Forums at GlobeScan. And as I get ready to take part in my seventh – the HP Living Progress Exchange on March 17 and 18 – I thought it was a good time to reflect on why these types of forums are so compelling. What is a Collaboration Forum? For the uninitiated, the stakeholder collaboration forums that GlobeScan has developed with a number of leading companies, are, … “We Are All In This Together: The Success of Stakeholder Collaboration Forums”