Five Trends in Communicating Food Sustainability to Consumers

The latest Intergovernmental Panel on Climate Change (IPCC) report released in April 2022 made a clear case for the need to transform our global food system to a more sustainable basis. The report estimates that “21–37% of total greenhouse gas (GHG) emissions are attributable to the food system” including agriculture, land use, storage, transport, packaging, processing, retail and consumption. On the consumption side, we can see early signs of shifts in food choices: 24% of people across the world said … “Five Trends in Communicating Food Sustainability to Consumers”

The Sustainable Business Handbook: A Guide to Becoming More Innovative, Resilient and Successful

We are pleased to help launch a new book: The Sustainable Business Handbook: A Guide to Becoming More Innovative, Resilient and Successful The book, co-authored by David Grayson, Professor Emeritus, Cranfield School of Management, Chris Coulter, CEO, GlobeScan, and Mark Lee, Director, The SustainAbility Institute by ERM, has been written as a practical guide filled with case studies and tips to help make business more sustainable. The case for business sustainability has already been made and organizations can no longer … “The Sustainable Business Handbook: A Guide to Becoming More Innovative, Resilient and Successful”

24 Hours With… Wildlife Trade Researcher Daniel Bergin

Daniel Bergin has researched the illegal and unsustainable wildlife trade, in both physical markets and online, for the past 10 years in countries such as China, Japan, Myanmar, Belgium, Nigeria, Thailand, United Kingdom, United States, and Vietnam. His most recently published paper, in the journal Nature, examined how to persuade people in countries where the trade flourishes to avoid consuming wildlife products, and in turn reduce the likelihood of another pandemic. Reducing a lucrative trade estimated to be worth between US$7 and US$23 … “24 Hours With… Wildlife Trade Researcher Daniel Bergin”

More Consumers are Serious about Climate Change. Are Business and Government Listening?

As we enter 2022 in anticipation of a new round of negotiations post-COP26 and amidst mounting public alarm, it is now up to governments and business to step up and act on their pledges if we are to be able to change course away from catastrophic climate change. But what actions do consumers need to take to play their part? GlobeScan’s Healthy & Sustainable Living public opinion research suggests that people are not making many meaningful changes to their everyday behavior and … “More Consumers are Serious about Climate Change. Are Business and Government Listening?”

Five Consumer Insights to Activate Healthy and Sustainable Living in Asia-Pacific

Enabling consumers to live more healthy and sustainable lives is not only crucial for our collective future, but also an enormous opportunity for brands to build more trust, loyalty, and engagement with consumers. The Healthy & Sustainable Living global consumer insights research program was launched in 2019 to help companies better understand, engage, and mobilize consumers in this exciting yet challenging area of consumer engagement in sustainability. The 2021 study is the largest yet including over 30,000 interviews across 31 … “Five Consumer Insights to Activate Healthy and Sustainable Living in Asia-Pacific”

The Increasing Relevance of Leading a Healthy and Sustainable Lifestyle in India

The significant challenges that we have collectively faced over the last two years of the COVID-19 pandemic have once again put humanity to the test, and if the start of 2022 is any indication, we will need this resolve to navigate what could be another challenging year ahead. We have re-calibrated over the past 24 months, only to start from scratch and prioritize our personal and professional goals. Living with the changing shades of the pandemic is now a given. … “The Increasing Relevance of Leading a Healthy and Sustainable Lifestyle in India”

With Climate Concern at All-Time High, Consumers Want Action More than Promises

In the wake of the COP26 talks, we again find ourselves critically analyzing the success of what is arguably the world’s most important summit. Were the commitments strong enough? Will those in power live up to the commitments? To bring current perspectives to life on climate change, I will draw from several recent GlobeScan research studies. In partnership with the SustainAbility Institute by ERM, the 2021 Climate Survey “Responding to Humanity’s Code Red” is the latest edition of our collaboration surveying experts … “With Climate Concern at All-Time High, Consumers Want Action More than Promises”

Despite Record Levels of Environmental Concern Across the World, Large Gap Remains between Aspiration and Action When it Comes to Sustainable Living

Findings from the latest Healthy & Sustainable Living Global Consumer Insights study shows that the public cares more than ever about a range of environmental issues – water pollution, natural resource depletion, climate change, air pollution, and loss of biodiversity. Individuals around the world also feel personally affected by climate change. In addition, people express a strong desire to make changes to the way they live, especially those under age 30, yet there remains a large aspiration-action gap when it … “Despite Record Levels of Environmental Concern Across the World, Large Gap Remains between Aspiration and Action When it Comes to Sustainable Living”

Globescan Announces Recertification as a B Corp™

We are proud to announce that GlobeScan has been recertified as a B Corp achieving an overall impact score of 101.2 – a 20.8-point increase on our original certification score of 80.4 in 2017. B Corps are businesses that use profits and growth for a greater good and have a positive impact in the lives of their employees and communities, and on the environment. Businesses are externally assessed across a range of criteria and must meet a certain overall score … “Globescan Announces Recertification as a B Corp™”

Second Life: Are Consumers Really Ready for a Circular Shopping Economy?

In GlobeScan’s 2020 Healthy & Sustainable Living survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations, vs 66% in 2019. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap. A perfect storm is emerging that points to a growing need for a more circular economy. Read the full article on SustainableBrands.com