Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. In a year like no other in recent memory , 2020 inspired and informed countless consumer research studies — the findings are largely shaped by what was top-of-mind for individuals during the COVID-19 crisis. Did sustainability concerns make the list? Explore this new interview, … “Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History”

State of the Planet a Worrying Concern for Future Generations

Business leaders are responding to one of the most sweeping crises in recent memory, calling for both empathy and action to guide people through uncertain times. News reports, social media and conversations with loved ones are inundated with information and stories about the impacts and effects of the coronavirus. While we continue to weather this storm, it is important we remember the planet and its population are facing other substantial challenges which simultaneously cry out for our attention. It is … “State of the Planet a Worrying Concern for Future Generations”

Global Insights to Help Navigate a Changing World

Global business leaders have been focused on responding to one of the most sweeping set of crises in recent memory. Many leadership lessons will come out of COVID-19. These lessons will form the basis of significant organizational change and inform corporate planning for generations to come. For the time being, many questions remain for sustainability and public affairs / communications executives alike who are seeking to navigate a rapidly changing world: How are expectations toward the role of business shifting … “Global Insights to Help Navigate a Changing World”

All In: Two Years On

In June 2018, we stood on the main stage at Sustainable Brands 2018 in Vancouver to give the first presentation of our book All In: The Future of Business Leadership, which had launched that same morning. We like to think we gave an enthusiastic summary of the book that we had been working on for the previous 15 months (you can decide for yourself here). While writing took 15 months, it was a book 20 years in the making, as … “All In: Two Years On”

Today and Tomorrow: COVID-19 and the Increased Relevance of Corporate Sustainability

With the spread of COVID-19 creating a crisis that is unprecedented in living memory, there is not an element of our lives that has remained unaffected. And this is especially true for business. At GlobeScan and BSR, we spend our time working with some of the largest businesses in the world and we wanted to understand both the immediate effect on the sustainability efforts of the companies we work with and also to begin to understand what long-term implications they … “Today and Tomorrow: COVID-19 and the Increased Relevance of Corporate Sustainability”

Planting with Purpose to Create a Forest Built on Stakeholder Research

GlobeScan is continuing to give back to the environment by planting trees through its partnership with one of the largest tree planting organizations in North America, One Tree Planted. During 2019, 4 million trees were planted worldwide – more than 1.8 million in North America, 1.2 million in Africa, 465,000 in Asia, and 423,000 in Latin America. Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world’s terrestrial biodiversity. … “Planting with Purpose to Create a Forest Built on Stakeholder Research”

Looking Ahead to GlobeScan’s 2020 Healthy and Sustainable Living Research Program

In the wake of COVID-19, many aspects of our daily lives may be forever altered. Emerging from this period in which our normal activities have experienced such a dramatic change with a ‘fresh start’ attitude could allow us to refocus our efforts on healthy and sustainable living. But to do so, we will require a shift in our collective mentality that recognizes the opportunities present in this tumultuous time and applies the lessons learned to less tangible, more long-term threats. … “Looking Ahead to GlobeScan’s 2020 Healthy and Sustainable Living Research Program”

Oxford University and GlobeScan Announce Global Corporate Affairs Partnership

Oxford University and GlobeScan are pleased to announce the launch of a new Global Corporate Affairs partnership to help senior executives and corporate affairs leaders in organizations around the world improve their impact of the corporate affairs function. The partnership will leverage both organizations’ combined expertise in this area and will deliver enhanced insight into the roles, responsibilities, challenges, opportunities, and issues facing leading global corporate affairs professionals around the world. Chris Coulter, CEO GlobeScan said: “We are thrilled to … “Oxford University and GlobeScan Announce Global Corporate Affairs Partnership”

How COVID-19 Changes Perceptions of Trade in Wildlife

Between the COVID-19 pandemic and Netflix’s hit series “Tiger King,” wildlife trade is occupying our collective psyche at a level never been seen before. The Chinese government has announced that it will crack down on illegal wildlife consumption and outlaw the trade of many species that desperately need an intervention such as this to flatten their own curve — the one that sees some animals’ numbers in the wild dropping to zero. The Vietnamese government has announced it soon will … “How COVID-19 Changes Perceptions of Trade in Wildlife”

Purposeful Leadership in a Time of Crisis

Earlier this month, GlobeScan hosted a special webinar and online collaboration forum on Purposeful Leadership in a Time of Crisis where we looked across the world at how business is responding to the COVID-19 crisis and what more business could do to demonstrate even more purposeful leadership. GlobeScan’s Global Landscape Review of over 200 corporate responses to COVID-19 provides insights on how businesses have moved rapidly from the initial stages of business adaptation and philanthropy to creating shared value and … “Purposeful Leadership in a Time of Crisis”