Insight of the Week: Fear of Greenwashing Accusations Rises Among Corporate Affairs Professionals

With increased pressure from regulators and stakeholders, two-thirds of Corporate Affairs professionals are now worried about being accused of “greenwashing” or making exaggerated environmental claims, up from just over half in 2022.

This sharp increase in concern suggests that Corporate Affairs professionals are taking the consequences of greenwashing more seriously. New regulations, increased awareness of environmental issues, and the threat of investor pressure may lead many companies to become more cautious in their communications to avoid reputational damage and other repercussions of making exaggerated sustainability claims.

Source: GlobeScan Oxford Corporate Affairs report (survey of 109 Corporate Affairs professionals in 32 countries from February ‒ March 2023)​​