In GlobeScan’s 2020 Healthy & Sustainable Living survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations, vs 66% in 2019. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap. A perfect storm is emerging that points to a growing need for a more circular economy. Read the full article on SustainableBrands.com
Next month, GlobeScan and its growing set of brand partners will conduct their latest annual Healthy & Sustainable Living survey of roughly 30K people across 30 markets to explore consumer motivations, needs and expectations; as well as opportunities for influential organizations to support healthier and more sustainable living. Over the past year, COVID-19 has disrupted lives all around the world. Due to lockdown, our daily habits have changed dramatically in a very short time — but it’s impossible to say … “Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?”
As we move into a crucial decade of action on achieving serious progress on sustainability, many are hoping the COVID-19 pandemic and subsequent economic recession will serve to reset our priorities toward a greener future in line with the UN Sustainable Development Goals (SDGs). However, many experts are not optimistic about the possibility of a green recovery. Over half of sustainability professionals believe that COVID-19 instead will slow the rate of progress toward achieving the SDGs, according to a new … “Is COVID-19 Slowing Progress Toward the SDGs? Yes, Say Experts.”
The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible. The COVID-19-enforced lockdowns have been tough on all of us. To combat boredom, depression and anxiety, and to boost mental wellbeing, many of us have turned to exercise as a coping mechanism. The market for home fitness equipment grew … “Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?”
These days, it’s hard to argue that sustainability is a niche consumer interest. A vast majority of consumers worldwide believe we need to consume less, according to research by GlobeScan. More to the point, 57 percent of consumers in that survey were willing to pay more for sustainable products. But only about a quarter of them actually made any sustainable changes to their lifestyle or consumption. So what gives? “There’s this really marked intention-action gap when we’re asking people to … “The ‘Last Mile’ of Consumer Sustainability Behavior”
It is a common assumption that younger generations — Gen Z and millennials — are more greatly concerned with global challenges. Born in the digital age, these generations are seen to be more health-conscious, socially aware and environmentally responsible. This narrative is consistently reiterated by the media who frequently highlight the willingness of these younger generations to stand up for what they care about. In our Radically Better Future: The Next Gen Reckoning Report with BBMG, 73 percent of young … “Why Younger Generations are More Willing to Change in the Name of Sustainability”
Charismatic animals For many years, the species that are well known and loved among the public have received the lion’s share of conservation funding. The panda became the symbol of wildlife conservation half a century ago, and for many years, elephants have been a focus for conservation followed by rhinos, tigers, and other “charismatic animals” that capture the public’s attention. Only the pangolin is an anomaly on the list, as few people have ever seen this elusive nocturnal animal. But … “How a Hapless Bat Rather than a Famous Panda May Save Wildlife”
Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. In a year like no other in recent memory , 2020 inspired and informed countless consumer research studies — the findings are largely shaped by what was top-of-mind for individuals during the COVID-19 crisis. Did sustainability concerns make the list? Explore this new interview, … “Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History”
Business leaders are responding to one of the most sweeping crises in recent memory, calling for both empathy and action to guide people through uncertain times. News reports, social media and conversations with loved ones are inundated with information and stories about the impacts and effects of the coronavirus. While we continue to weather this storm, it is important we remember the planet and its population are facing other substantial challenges which simultaneously cry out for our attention. It is … “State of the Planet a Worrying Concern for Future Generations”
Global business leaders have been focused on responding to one of the most sweeping set of crises in recent memory. Many leadership lessons will come out of COVID-19. These lessons will form the basis of significant organizational change and inform corporate planning for generations to come. For the time being, many questions remain for sustainability and public affairs / communications executives alike who are seeking to navigate a rapidly changing world: How are expectations toward the role of business shifting … “Global Insights to Help Navigate a Changing World”