GlobeScan research shows consumers rank water pollution as the world’s most serious environmental issue, outpacing climate change and resource depletion.
Grains of Truth research shows how consumers rate different actors in helping people eat healthy and environmentally friendly diets, with scientists, academics, and chefs rated highest.
Grains of Truth research shows lack of affordability is the biggest barrier to healthier and more sustainable diets for consumers, followed by limited availability and lack of familiarity. Very few consumers say healthier and more sustainable diets are “not worth it.”
Global public opinion research from Grains of Truth shows strong motivation to eat healthier and more sustainable diets, with personal benefits acting as the primary driver and sustainability reinforcing food choices rather than leading on driving them.
GlobeScan research shows public opinion moving beyond growth at any cost, with growing support for balancing economic prosperity and environmental protection.
A new GlobeScan study shows that public trust in AI companies varies widely by country and is often weaker than for tech firms overall, especially in Western economies.
GlobeScan global survey finds that agriculture, technology, healthcare, and food lead in societal reputation, while oil, mining, and alcohol rank lowest.
As US emissions authority is rolled back, eight in ten Americans say the government is responsible for addressing climate change, and nearly as many say companies are also responsible.
Public trust is declining across major institutions worldwide. New GlobeScan data show global companies among the least trusted amid a widening confidence crisis.
GlobeScan data show widespread interest in clean technologies such as solar panels and electric vehicles. Despite this momentum, affordability and practicality remain the two most significant barriers to adoption across global markets, underscoring the structural challenges that must be addressed to enable the green transition. Regional patterns also reveal differing levels of cultural acceptance, with Europe and North America showing relatively higher resistance to adoption.