Patience Runs Out on Incremental Sustainability

New GlobeScan research among 610 sustainability experts in 57 countries finds that 59 percent say the current approach to sustainability must be radically revised, up from 56 percent in 2025. A further 36 percent want modest revision, and only 4 percent say the current approach works well as it is. With 95 percent calling for change of some kind, patience with incremental progress is running out.

The One Thing the World Agrees On

New GlobeScan research in 33 markets in 2026 finds near-universal demand for AI regulation. Support barely varies by region, from 89 percent in Latin America to 86 percent in Europe, and the most AI-optimistic publics, China (90%) and India (89%), want stronger rules as firmly as the most skeptical.

Two Superpowers, Two Verdicts on AI

As the debate over AI’s dangers intensifies and calls to slow development grow louder, new GlobeScan research across 33 markets in 2026 finds the world’s two AI superpowers holding opposite views. In China, 83 percent of people agree that the benefits of AI outweigh its risks; in the USA, just 48 percent do, and more people now disagree than agree.

One Climate Crisis, Different Realities 

New GlobeScan research across 33 markets in 2026 finds one climate crisis experienced as very different realities. Six in ten people in Latin America (60%) say they are greatly affected by climate change, more than double those saying so in North America (29%). Africa and the Middle East (39%), Asia-Pacific (37%) and Europe (33%) sit in between, and the sharpest contrasts are inside regions: 54 percent in France and 53 percent in Italy after a summer of fires and heat, against 17 percent in Sweden and the Netherlands.

The Global Sense of Crisis Has Deepened Significantly Since 2012

New GlobeScan research across 15 markets tracked since 2012 shows that 86 percent of people now agree that today’s social, environmental, and economic challenges represent a bigger crisis than humanity has ever faced before, up from 75 percent in 2012. Disagreement has almost halved over the same period, pointing to a public that increasingly sees the current moment as unprecedented.

The Future of Sustainability Is Becoming More Globally Distributed

New BSR and GlobeScan research shows sustainability professionals expect Asia-Pacific, the European Union, and China to play increasingly influential roles in shaping the sustainability agenda over the next three years, while the United States is expected to have less influence. The findings point to a more geographically distributed future for sustainability.