GlobeScan data show widespread interest in clean technologies such as solar panels and electric vehicles. Despite this momentum, affordability and practicality remain the two most significant barriers to adoption across global markets, underscoring the structural challenges that must be addressed to enable the green transition. Regional patterns also reveal differing levels of cultural acceptance, with Europe and North America showing relatively higher resistance to adoption.
New trend data show that public sentiment toward globalization has remained consistently more positive than negative around the world. Even as senior US officials at the 2026 World Economic Forum questioned traditional globalization models, the global public continues to see net benefits for themselves and their families.
Discover how most people prioritize both health and sustainability, and why this overlap matters for engaging consumers in sustainable living.
Explore GlobeScan’s 2025 research on greenhushing and sustainability messaging. Learn how reduced brand communication is eroding consumer trust and engagement.
Explore where optimism and pessimism about the world’s direction are strongest as we enter 2026. Discover country-level insights that reveal how confidence vs skepticism shapes opportunities for global engagement.
Discover GlobeScan’s top 10 engaging insights from 2025. Exploring trends from disengagement to sustainability transformation and what they mean for the year ahead.
Discover what nearly 400 sustainability experts say were the most impactful actions in 2025; legislation, renewables, and nature-based solutions top the list.
Discover what nearly 400 sustainability experts see as the strongest signals of sustainability leadership and measurable proof of impact, followed by action across the supply chain.
COP30 negotiations ended without a breakthrough, widening the gap between public expectations and policy action. New research shows strong global support for the green energy transition, even in fossil-fuel-dependent economies.
As COP30 in Brazil nears its conclusion, new research shows that climate change, poverty, and conflict are the most urgent global challenges, and why progress may be harder without integrated solutions.