“GlobeScan designed a best practice trust and reputation assessment framework for Gold Fields and regularly assesses our progress in the eyes of our key stakeholders. The outcome of GlobeScan’s advice enables Gold Fields to continuously refine our trust-building strategy and stakeholder engagement practices in response to stakeholder needs and expectations.” – Jongisa Magagula, EVP, External Affairs, Gold Fields
Celebrating 35 Years
Join GlobeScan as we reflect on how we have evolved over the past 35 years to achieve our goal of co-creating a more sustainable and equitable future.
Join GlobeScan as we reflect on how we have evolved over the past 35 years to achieve our goal of co-creating a more sustainable and equitable future.
Celebrating 35 Years of Impact
December 2022 marks a significant milestone for GlobeScan as we celebrate 35 years of impact.
Established in 1987, GlobeScan is a global insights and advisory consultancy working at the intersection of brand, purpose, sustainability, and trust.
We partner with leading businesses, NGOs and governmental organizations around the globe to deliver insights that guide decision-making and build strategies that contribute to a sustainable and equitable future.
client testimonials
We are proud to celebrate our anniversary alongside leading businesses and NGOs that have trusted us in their mission to lead a more sustainable and equitable future.
“GlobeScan has been a strategic partner in Absa’s trust-building journey, with their reputation framework and insights unlocking stakeholder engagement and guiding executive action across our ten markets.” – Sydney Nhlanhla Mbhele, Group Chief Marketing and Corporate Affairs Officer, Absa
“GlobeScan’s experts and global insights have brought fresh perspectives to our sustainability discussions with the Board and senior leadership team during our stakeholder interviews. The team has been exceptionally professional and responsive, tailoring their approach to meet our specific needs.” – Joshua Wong, Head of Sustainability, The Peninsula Hotels (The Hongkong and Shanghai Hotels)
“GlobeScan’s insights, perspectives, and global network have been an essential input to shaping the sustainability strategy and purpose strategies we have developed and implemented over the years.” – Tim Faveri, Vice President Global Sustainability, Nutrien
“GlobeScan took a collaborative approach that demonstrated astute understanding of large global organizations that the sustainability strategy was inclusive, transparent, and inspiring to our stakeholders and aligned to our purpose.” – Alanna Boyd, Senior Vice-President, Chief Sustainability Officer, Sun Life Financial
“GlobeScan has been a pioneer – over 30 years ago, as a catalyst for change that has grown into a global movement toward a more sustainable future.” – Kathleen, McLaughlin, Executive Vice President and Chief Sustainability Officer, Walmart
“GlobeScan’s deep research into the motivations and drivers of wildlife consumption related to illegal trade and zoonotic spillover has allowed us to craft effective campaigns to change consumer behavior.” – Jan Vertefeuille, Senior Advisor for Advocacy, WWF
“GlobeScan has been the most engaging and agile partner in driving a more sustainable future.” – Roberto Guidetti, CEO, Vitasoy
“GlobeScan have done an outstanding job of helping the MSC with consumer and stakeholder research. They have helped us to better understand not only the rising consumer interest in sustainable seafood around the world, but also the views and interests of our partners and stakeholders.” – Rupert Howes, Chief Executive of the Marine Stewardship Council
Our historical timeline
1987: GlobeScan is launched
Doug Miller launched GlobeScan to help companies, NGOs and governmental organizations better navigate the challenges and opportunities of the emerging sustainable development agenda.
1994: Survey of Sustainability Experts
Now produced in partnership with SustainAbility, we started this survey of business, government, NGO and institutional leaders to examine the evolving sustainable development agenda and leadership in the field. 
1997: GlobeScan Radar
We launched the GlobeScan Radar survey, an ongoing public opinion survey exploring the views of the global public on a range of critical issues facing the world from sustainable development to the relationship between business and society. 
2003: London office
The GlobeScan London office is opened to better serve our growing list of European clients and partners. 
2004: UN Global Compact
We officially became participants of this important United Nations initiative to put a framework around our sustainable and socially responsible policies, and to report on implementation. 
2005: Reputation management system
We partnered with the global brewing and beverage company SABMiller to create what would become a staple service of ours: a customized reputation management system to integrate stakeholder perceptions and corporate performance. 
2005: BBC World Service poll
We launched our first BBC World Service Poll of ~20,000 people in 20+ countries to gain insights on broad trends as well as regional and demographic-specific perspectives of important social and political issues. 
2008: Greendex
In collaboration with National Geographic, we launched Greendex, a study to measure, compare and track sustainable consumer behaviour across 17 countries. 
2009: San Francisco office
We opened our first permanent US office in San Francisco to cater to our expanding list of American clients – many of which are headquartered in the Bay area. 
2012: Regeneration Roadmap
We partnered with SustainAbility on the Regeneration Roadmap – a collaborative initiative aimed at providing a path for achieving sustainable development for future generation. 
2012: Collaboration Forum
We partnered with Unilever to help them engage their stakeholders at scale through the Unilever Sustainable Living Lab via our Collaboration Forum tool, an online moderated dialogue platform to co-create solutions to global sustainability challenges. 
2014: Cape Town office
The opening of our Cape Town office marked an important commitment to the work we conduct with African clients. 
2014: São Paulo office
We opened our São Paulo office to expand our global reach into another important region of the world. 
2015: Hong Kong office
We expanded our presence in the Asia-Pacific region and appointed our Hong Kong director. 
2015: Aspirationals Consumer Index
In partnership with BBMG, we launched the Aspirationals Consumer Index, a report that revealed a profound marketplace shift toward authenticity, wellbeing, sustainability and social purpose. 
2016: Corporate Affairs Survey
We launched the Corporate Affairs Survey, our global survey of corporate affairs professionals, to gain insight on their experience and approach, as well as on the challenges they face in managing trust. 
2017: GlobeScan Radar anniversary
After 20 years, GlobeScan Radar continues to look at long-term trends related to the role of business in society, as well as citizen perceptions of environmental, economic and other global issues. 
2017: 10,000th webinar attendee
We regularly convene free online webinars to share our latest research, commentary and perspectives on global trends, reputation management, branding, sustainability and stakeholder engagement. 
2017: Survey of the Poor
In partnership with Oxfam, the GlobeScan Foundation released results from its initiative to conduct the Survey of the Poor, a seminal study to explore the realities, hopes, concerns and expectations of low income people in India. 
2017: 20th Anniversary of GSS Leaders
The Sustainability Leaders Survey has tracked expert opinions globally on the evolution of the sustainability agenda for two decades, along with views on the leading organizations most responsible for driving it forward. 
2017: Certification as a B Corp
In 2017, GlobeScan certified as a B Corporation and joined the global movement of people using business as a force for good. 
2018: Launch of SDG Leadership Series
In March, we launched our SDG Leadership Series of open, interactive, online collaboration forums on each of the 17 United Nations Sustainable Development Goals. 
2018: Launch of New Book – All In: The Future of Business Leadership
The book, co-authored by GlobeScan CEO Chris Coulter, Mark Lee (SustainAbility) and David Grayson (Cranfield School of Management), identifies the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success. 
2019: Paris office
The GlobeScan Paris office is opened to better support our growing client network in France, and Western Europe. 
2019: Healthy and Sustainable Living
We launched our Healthy & Sustainable Living global consumer insights research program to provide brands with global and comparative research on the trends shaping consumer attitudes and behaviors related to sustainability. 
2020: Oxford-GlobeScan partnership
Our partnership with the Säid Business School at Oxford University leverages our combined expertise in Corporate Affairs. We conduct an annual survey of Corporate Affairs professionals on how to build enduring trust and strong reputations. 
2021: GlobeScan launches new branding
We launched a new look for the GlobeScan brand and introduced a new tagline – Know your world, Lead the future. We are committed to redoubling our efforts to serve our clients and community for a new era of leadership and fulfilling our purpose: to co-create a sustainable and equitable future. 
2022: Launch of New Book – The Sustainable Business Handbook
The second book co-authored by GlobeScan CEO Chris Coulter, Mark Lee (SustainAbility) and David Grayson (Cranfield School of Management), provides guidance on how to become more innovative, resilient and successful. 
2022: GlobeScan turns 35
Celebrating 35 years of impact. 
2023: Singapore office
The GlobeScan Singapore office is opened to expand our global footprint to nine offices across all regions of the world and strengthening our presence in Asia. an unparalleled global expert community
We are able to identify, understand and engage stakeholders and the general public all over the world. We have worked across more than 100 countries, conducting over one million interviews. We have unlimited reach to get the international insights and local context our global clients need.
We are an independent, employee-owned company with offices in Cape Town, Hong Kong, Hyderabad, London, Paris, San Francisco, São Paulo, Singapore, and Toronto.
