GlobeScan

evidence and ideas. applied.

Supporting McDonald’s with the Development of its Sustainability Strategy
"GlobeScan has been an invaluable partner in helping us navigate the challenge of building trust with consumers and stakeholders."
Helping Amnesty to Define its Global Brand Identity through Informed Stakeholder Insights and Analysis
"We worked with GlobeScan during a key stage of our brand development work in the build-up to our 50th Anniversary. The company conducted field research and stakeholder analysis in several countries around the world, which we used as the basis for further work on the development of our global proposition."
Helping Rio Tinto to Attract New Talent Through Informed Insights
"Rio Tinto has worked with GlobeScan since 2005 and their pioneering work on stakeholder research has provided an invaluable capability for our corporate reputation management strategy. We have come to regard the GlobeScan team as real partners in every sense."
Partnering with SC Johnson to Listen to and Engage Consumer Expectations and Needs around Transparency
"GlobeScan’s research and strategic counsel has been invaluable in honing SC Johnson’s deep belief that consumer buying decisions are all about trust."
Leveraging Global Data Trends to Help ABB Make Informed Policy Changes
"At ABB, I was using some of GlobeScan's 30-country polling in a presentation to my Chief Executive. I presented some findings that affected my Chief Executive, who had been looking for data to support a shift of policy towards the triple bottom line, as part of a re-examination of ABB's mission and values."
Helping C&A Engage Consumers on Sustainable Apparel
"The GlobeScan team has supported our desire to connect with our customers in a meaningful and authentic manner. Their research has helped us to define how our Purpose is reflected in our sustainability work, leading to a more engaging experience for our entire stakeholder ecosystem, including our target customers."
Helping ICRC to Enhance Communications and Stakeholder Management
"GlobeScan designed and conducted our global reputation research and provides the ICRC with strategic recommendations, based on the advanced analysis of data, designed to enhance our external communications and stakeholder management. They have also provided valuable advice to ICRC around improvements to our reputation management strategy."

Clients

We partner with the world’s most influential organizations and support them to become more effective and trusted leaders.

Testimonials

We work with our clients to create opportunities for collaboration and innovation that drive positive change in the world.
Supporting McDonald’s with the Development of its Sustainability Strategy
"GlobeScan has been an invaluable partner in helping us navigate the challenge of building trust with consumers and stakeholders."
Helping Amnesty to Define its Global Brand Identity through Informed Stakeholder Insights and Analysis
"We worked with GlobeScan during a key stage of our brand development work in the build-up to our 50th Anniversary. The company conducted field research and stakeholder analysis in several countries around the world, which we used as the basis for further work on the development of our global proposition."
Helping Rio Tinto to Attract New Talent Through Informed Insights
"Rio Tinto has worked with GlobeScan since 2005 and their pioneering work on stakeholder research has provided an invaluable capability for our corporate reputation management strategy. We have come to regard the GlobeScan team as real partners in every sense."
Partnering with SC Johnson to Listen to and Engage Consumer Expectations and Needs around Transparency
"GlobeScan’s research and strategic counsel has been invaluable in honing SC Johnson’s deep belief that consumer buying decisions are all about trust."
Leveraging Global Data Trends to Help ABB Make Informed Policy Changes
"At ABB, I was using some of GlobeScan's 30-country polling in a presentation to my Chief Executive. I presented some findings that affected my Chief Executive, who had been looking for data to support a shift of policy towards the triple bottom line, as part of a re-examination of ABB's mission and values."
Helping C&A Engage Consumers on Sustainable Apparel
"The GlobeScan team has supported our desire to connect with our customers in a meaningful and authentic manner. Their research has helped us to define how our Purpose is reflected in our sustainability work, leading to a more engaging experience for our entire stakeholder ecosystem, including our target customers."
Helping ICRC to Enhance Communications and Stakeholder Management
"GlobeScan designed and conducted our global reputation research and provides the ICRC with strategic recommendations, based on the advanced analysis of data, designed to enhance our external communications and stakeholder management. They have also provided valuable advice to ICRC around improvements to our reputation management strategy."
Developing an Integrated Strategy for Trust, Reputation and Purpose for IKEA
"Through a global reputation tracking study, GlobeScan have been important partners to help us navigate the shifting external landscape and have supported our efforts to build trusting relationships with our stakeholders."
Tracking Sustainable Consumption Across 18 Countries for the National Geographic Society
"Right from the beginning, it has been a joy to work with GlobeScan. They cover the basics impeccably. But what my team really appreciates is GlobeScan’s depth of expertise on sustainability, their insightful and creative thinking, and their commitment to our partnership."
Enabling Vodafone to Define Drivers of Reputation to Establish Clear Priorities
"GlobeScan helped us to develop a clearer picture of the drivers for reputation across Vodafone, providing clear priorities for developing programmes and communication and enabling us to target our resources more effectively."
Working in Partnership with BSR to Assess the Current State of Sustainable Business and Understand Perspectives on Sustainability Leadership
"The State of Sustainable Business poll has been very useful in providing both strategic context for the content we present at the annual BSR Conference, and a quantitative understanding of the shifting landscape of sustainable business. We greatly value our partnership with GlobeScan."
Working with Maple Leaf to Bring its Purpose to Life
"Maple Leaf has defined our purpose to Raise the Good in Food. Doing this in an authentic way that taps into the values, ideas and creativity of our people is fundamental to embedding purpose into our culture, operations and growth. GlobeScan led this process for us, with excellent facilitation and great collaboration, combined with their global insights into what leading in sustainability really requires."
Tracking Newmont's Brand and Reputation to Strengthen Relationships with Stakeholders
"Since 2011, we have partnered with GlobeScan to build and execute a structured approach to independently characterize the perceptions of our stakeholders as part of a broader effort to enhance Newmont’s engagement strategy. This has helped internal understanding and awareness while driving alignment around our work to improve transparent, two-way interactions with our key stakeholders."
Helping Nestlé Waters NA Better Understand its Stakeholder Ecosystem through Facilitation
"Building trust with stakeholders requires more than an ability to collect and decode data – it requires a keen ability to action the insights. What makes GlobeScan unique is their ability to do both."
Helping 3M to Prioritize its Material Issues and Inform its Sustainability Strategy
"Advancing sustainability and shared value today requires insights and an understanding of expectations and opportunities. GlobeScan helps 3M gain this understanding, contributing to our commitment to purpose-driven business."
Helping eBay Create a Narrative and Engagement Strategy for its Global Impact
"GlobeScan’s extensive CSR knowledge and intellectual creativity have always helped strengthen our strategies and improve our impact. At eBay, GlobeScan has been a thought partner in the development of our Global Impact CSR strategy by conducting a foundational materiality study."
Supporting PepsiCo’s Stakeholder Engagement around its Performance with Purpose Strategy
"Companies, their brands, employees and networks can—and must—serve as forces for good in the world. But positive impact comes only through collaboration, within and across sectors. As PepsiCo works to deliver shareholder and social value through what we call Performance with Purpose, Globescan acts as our “collaboration instigator,” helping us to develop the right relationships that enable us to deliver on our goals."
Assessing the Impact of the We Mean Business Coalition on the Climate Change Agenda
"As the worlds of business and sustainability continue to evolve faster and faster, the fresh, up-to-date insights from GlobeScan help equip professionals from all sectors to more skillfully navigate the disruptions ahead."
Refining Loblaws' CSR narrative for stronger stakeholder engagement
"We value our relationship with GlobeScan for their expertise and professionalism and when we work with Globescan, we always get the right balance of expertise and thought leadership."
Helping Unilever to Engage its Stakeholders at Scale
"Working with GlobeScan has really helped to widen and deepen our stakeholder engagement on the Unilever Sustainable Living Lab. We see it as an innovative platform that allows us to connect and source new ideas and partnerships that will help us deliver on our goals."
Working in Partnership with SustainAbility to Track Expert Opinion on Sustainability Leadership
"GlobeScan has been a trusted partner to SustainAbility for decades. We jointly manage the GlobeScan-SustainAbility Survey which tracks global sustainability expert opinion on sustainability leadership and other issues. GlobeScan brings expert analysis and world class insight, as well as a remarkable ability to articulate why and how societal expectations of corporations are moving to all our work."
Helping Nestlé to Deliver its Company Purpose through Reputation Tracking and Measurement
“GlobeScan provides Nestlé with the right level of insights to benchmark and track the perceptions of our stakeholders towards the positioning and strategy of the company in several critical areas. For the past six years, their advice on the recommended business and communications response to heightened expectations from stakeholders for the role of business in society has been tremendously helpful for Nestlé.”
Harnessing the Power of Stakeholder Engagement for Sustainability Innovation
"Cranfield School of Management worked with GlobeScan to run a very successful on-line Sustainability Innovation Exchange which generated a large number of insights, in a very short space of time, from a diverse range of stakeholders, all of whom could join us without leaving their desks."
Building the Business Case for Sustainability Certification for the Marine Stewardship Council
"Our partnership with GlobeScan is invaluable in guiding our marketing decisions and supporting the business case for the Marine Stewardship Council. We value the credibility of GlobeScan’s consumer insights, their understanding of our organisation and their astute strategic advice. I would not hesitate to recommend GlobeScan to our peers and partners."
Tracking Vodacom’s Stakeholder Expectations
"Vodacom is focused on improving engagements with all of its stakeholders. In GlobeScan, we found a partner that brings expertise to measuring and analyzing stakeholders’ feedback, concisely identifying issues and concerns that we need to prioritize and manage more effectively."
Helping the BBC to Understand the Global Public’s Point of View on Key World Issues and the Influence of Countries Around the World
"We have worked with GlobeScan for over five years and have been very happy with the relationship. The responsiveness of their team and their patience at working with a complex organization really sets them apart from the competition."
Voicing Canadians’ Views on Freshwater Issues for RBC and its Partners
"Our relationship with GlobeScan began a decade ago when we started asking Canadians what they think about water. The value of our partnership goes well beyond survey administration on environmental and social issues. GlobeScan has consistently demonstrated their keen insights into sustainability trends that affect business, and has become a trusted advisor."
Developing a Reputation Intelligence System for Anglo American
"GlobeScan has been a strategic partner to Anglo American for more than ten years. Their robust and proven methodology, as well as their global reach, makes them an obvious choice for us to measure and track reputation. GlobeScan provides insights and works closely with us to draw the right conclusions and support the delivery of our strategy."
Supporting Citi to Better Understand Stakeholder Expectations for Corporate Citizenship
"GlobeScan’s insights and advisors have been critical as we define the role of the private sector in responding to the world’s greatest challenges and opportunities. While we don’t have all the answers, GlobeScan has been an important partner making sure we ask the right questions to guide our strategic thinking."
Realizing Ten Years of Strategic Reputation Management with SABMiller
"GlobeScan’s level of analysis and ability to extract insights has enabled us to gain a thorough understanding of both our global reputation and our licence to trade. Their willingness to go the extra mile and provide added value to our research has made them a valued business partner."