Five Human Aspirations and the Future of Brands: Findings from The 2015 Aspirationals Consumer Index – a BBMG/GlobeScan Study.
In the Age of Uncertainty, how might we create brands of enduring value that are relevant to a new generation and resilient for a new world? BBMG and GlobeScan’s new global trends report, “Five Human Aspirations and the Future of Brands,” reveals a profound marketplace shift toward authenticity, wellbeing, sustainability and social purpose.
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