Penny provides senior administrative support to all of GlobeScan’s team members and plays a key role in helping to ensure that the team well placed to deliver the best support to clients. Penny is fluent in English, Mandarin and Cantonese. Prior to joining GlobeScan, Penny held various roles in the legal, engineering and financial industries. Her biggest achievement was having the opportunity to be involved in the launch of a satellite going up into Space while working on a project … “Penny Yu”
Based in the London office, Rosie joined GlobeScan in 2021. She spent four years developing her research skills at the BBC, with a focus on engaging audiences with new and informative programmes and researching content around events such as the Earthshot prize. She holds a BSc in Marine Biology and an MSc in Science Communication. Seeing the effects climate change is having on our oceans has driven her desire to work on creating a more sustainable future. Rosie works with … “Rosie Young”
Crystal is involved in the technical and data quality aspects of GlobeScan’s primary research, including sampling and modeling. She uses various multivariate analysis to unlock data for insightful interpretation. Fluent in English and Mandarin, Crystal joined GlobeScan in 2011, having previously held senior research positions at TNS China, where she led on large scale market research and data mining projects with complicated design and advanced statistical analysis.
Based in the Toronto office, Alanna joined GlobeScan in 2021. Prior to joining GlobeScan, Alanna was the Consumer Insights Coordinator at Cineplex Entertainment working on brand and reputation research. She holds a BA (Honours) in Psychology from the University of Waterloo and a Post Graduate Certificate as a Research Analyst. She has a particular interest in equitable opportunity and the inclusion of underrepresented voices. Alanna will work with a range of GlobeScan clients on stakeholder and consumer engagement projects.
Eric Whan is a Director at GlobeScan, an insights and strategy firm dedicated to building trusted leadership for a sustainable and equitable future. Over 20 years, Eric has helped steer the company’s growth to become the partner of choice for many of the world’s most influential organizations seeking to understand and reshape how they create value for their stakeholders. His current clients and collaborators include P&G, IKEA, WWF, Danone, Visa, Newmont, Nutrien, and VF Corp among others. Eric is co-designer … “Eric Whan”
Based in the Paris office, Sophie joined GlobeScan in 2023 bringing strong qualitative and quantitative research skills gained in France and the UK where she led both small ad hoc and large-scale multi-country tracking studies. From employee engagement to corporate reputation research, she thrives on uncovering insightful stories to help clients better understand their world, drive real positive change, and lead a more sustainable future. Sophie has worked across a wide range of sectors including education and training, retail and … “Sophie Tuzemen”
Based in Cape Town, Yoliswa joined GlobeScan in July 2024. Yoliswa’s experience spans across the public and private sectors in areas of economic research, customer insights, public transport, and impact analysis. Yoliswa holds an undergraduate degree in Management Studies specialising in Economics and an honours degree in Financial Analysis and Portfolio Management both from the University of Cape Town. Yoliswa is passionate about evidence-based decision making, contributing to transformative strategies, and promoting effective collaborations. Yoliswa is fluent in isiXhosa and … “Yoliswa Tiwe”
Connor joined GlobeScan in 2021, having previously led a global youth research project to understand opinions on the sustainable energy transition leading up to 2030. He has also led public and private environmental clean-up events, educated on marine-based plastic pollution, and is a certified WWF Living Planet Leader. Connor holds a Master of Sustainability degree and focused his major research on the motivations and barriers of choosing to lead an off-grid lifestyle in Canada. He additionally holds a Postgraduate Certificate … “Connor Thompson”
Pendragon is an experienced strategist who has spent over a decade guiding global blue-chip companies in how to be more sustainable, equitable and profitable. He works closely with businesses to help them understand the accelerating pace of change and the shifting stakeholder needs they face, so they can shape their own future. This builds on his expertise in researching and engaging audiences including consumers, investors and opinion leaders. His work in mapping, tracking and predicting trends has helped clients such … “Pendragon Stuart”
As Chief of Staff, Shannon supports the CEO and senior leadership team at GlobeScan in coordinating and executing high priority initiatives. She applies her two decades of experience to work strategically and collaboratively across the company, streamlining activities based on the priorities of the CEO and contributing to the long-term success of the company.